Yearly Archives: 2008

Internet Marketing

As you prepare to take up yoga, learn Spanish, and start volunteering at a soup kitchen every weekend, here are ten internet habits this internet marketing company says it’s perfectly ok to keep! It’s Ok to…. Spend more time fussing with your blog wallpaper than you do with your home wallpaper. To have 200 unread… Read More

SEO

OK, a few of you are gluttons for punishment. You asked me to give you some details as to how I researched and wrote my SEO 2009: Adapt or Die piece. Here are the basics. Read the Patents I subscribe to a Google blog search for “Google Patent”, and scour the news that I read.… Read More

SEO

There’s a meteor headed our way. Plug your ears, sing LALALALALALA all you want. It won’t change a thing. Google’s about to make search engine optimization (SEO) into marketing, for good. How? They’ve been slowly adding user behavior to their ranking algorithm. Bet on far bigger changes after January 1st. I won’t go into the… Read More

SEO

Here’s something you don’t see everyday, Google displaying the wrong website address. I ran a search on Tukwila Hotels and Google gave me the results pictured below. Take a look at the listing for the Red Lion. See the URL? It’s www.tullys.com. Tully’s is a Seattle area coffee company. They make the best espresso milkshakes… Read More

PPC

AdBrite has been around awhile, they’ve been conventioning and promoting and press releasing, trying to grow their brand and their business and I have always been a sucker for testing a new platform. You just never know when you’re going to find that 2nd or 3rd tier platform that turns into a gold mine. Previously… Read More

Internet Marketing

You’ve got your site all set up at a nice, shiny new domain name. Chances are, though, you’re losing visitors. And link authority. Why? Because typos abound, and you’re not catching them. Here’s how you can grab a lot of traffic that you may be missing right now, and build better link authority, too: Step… Read More

Social Media

Chris Abraham over at Marketing Conversations wrote an thoughtful critique of Burger King’s new Whopper Virgins campaign. I appreciate Chris’s opinion: The video is at times jingoistic and, frankly, a little embarrassing if you’re an American. Burger King went out of their way to find people in local clothing minutes from major urban centers in… Read More

Copywriting

“How much do I need to write if I want to be #1?” I hear that question a lot. The short answer is: “As much as gets you there. Not one word more.” But I do have some basic rules of thumb. They’re basic. Very basic. So I decided to write ’em down, and have… Read More

Internet Marketing

Just an FYI: MarketingSherpa is having a 30% off sale on all their books, including the Landing Page Handbook and the E-mail Benchmarks Guide. Have a Look Here Their books are pretty pricey but worth every penny. At 30% off it’s definitely worth a look.

Random

Yes, I finally wrote ‘2.0’ on my blog without referring to violence. We had a real, honest-to-goodness blizzard last night, with snow drifts and stuff:

Internet Marketing

After having a bit of success with my 11 Internet Marketing Trends to Ignore in 2008, I thought I’d give it another shot. My only totally incorrect predictions from 2008: E-books are catching on, and podcasts now capture a .002% audience, not .00001%. My bad. Analytics. Yeah, you heard me. I love analytics. But they’re… Read More

Internet Marketing

So, you’re working hard on SEO. You want that higher ranking. Rankings rankings! Nothing else matters! Then, suddenly, your organic traffic is going up, but your sales aren’t. You could fire your SEO firm. Clearly your search engine optimization efforts are a flop. I mean, all they did was generate more traffic, right? Or, you… Read More

Copywriting

Search engines are cool, but they aren’t that bright. They don’t know that you meant ‘car’ when you typed ‘vehicle’. If you’ve just spent 3 hours digging through a thesaurus, finding every alternative for ‘shoes’, start over. Burn the thesaurus. Think about the words that people use to find you. Then, as a revolutionary new… Read More

Internet Marketing

This post might just get me fired. Some client somewhere will read it and be horribly offended that their behavior drives me crazy. To them, I can only say: My kids drive me crazy, too. But I’ve stayed up all night with them when they’re sick, driven them to the emergency room, helped them learn… Read More

Internet Marketing

Search engines have dominated the internet scene for at least 10 years now. And there’s still only one totally reliable way to gain quality rankings that will truly last: Content. You can build links, send out press releases, spam blog comments and attempt to game the search algorithms to your heart’s content. None of it… Read More