Yearly Archives: 2008
Internet Marketing Ian Lurie15 Apr, 2008
LinkAdage Selling .EDU Blog Space: It’s Evil
LinkAdage Auctions and the Pickering Institute have teamed up to offer blog space on a .edu domain, for rent. That’s right folks! You can now publish your very own .edu blog, without all the bother of actually being a school!!! That’s not OK. In the words of my favorite Pulp Fiction character, it’s pretty @#$)(*!… Read More
Random Ian Lurie14 Apr, 2008
I’ll Squish Your Head…
…if you ask me what the ROI on blogging is. I. Am. Sick. Of. That. Question. Seth Godin said it very well today. Few blogs earn a measurable sum of money. So, if you’re in blogging for the wealth, give it up. My blog directly earns me $1.50/day. Seriously. That’s it: One (cheap) Kit Kat.… Read More
Portent Staff11 Apr, 2008
14 Ways Internet Marketing Is Like Four Square
It Isn’t Not really. I mean sure, I could come up with some long winded post using the ball as a metaphor for links and making some contrived puns about bouncing. But it isn’t really anything at all like internet marketing. But that won’t keep me from going on and on about it on this… Read More
Elizabeth Marsten11 Apr, 2008
How to Make MSN AdCenter Work with Google Analytics
Per my post last week regarding Solving the (not set) in Google Analytics and Yahoo, we’ll continue this week bridging the gap between MSN AdCenter and Google Analytics. I did ask a MSN AdCenter representative once how come my two biggest keywords (in impressions, spend and clicks) didn’t register at all in Google Analytics, but… Read More
Tom Schmitz11 Apr, 2008
Search Engine Marketing Does Not Affect Your Business Model
The title of this post is Search Engine Marketing Does Not Affect Your Business Model. If I went into a search marketing conference and proclaimed that Search Engine Marketing Does Not Affect Your Business Model I imagine that the conference organizers, the speakers and quite a few attendees would want to tar and feather me… Read More
Ian Lurie11 Apr, 2008
Internet Advancement Busted: SEO Standards Still Don’t Make Sense
Yes, a bad SEO got busted. No, that is not an intelligent argument for SEO standards. Kevin at Search Engine Watch immediately pounced on the ruling against Internet Advancement as an argument for SEO standards. They’re wrong. The fact that there are fraudsters and con artists out there doesn’t argue for SEO standards. It argues… Read More
Ian Lurie11 Apr, 2008
BAD SEO! Bad! Internet Advancement Gets Busted and What It Means
Internet Advancement is going to have to pay about $450,000 in penalties and refunds after the Washington State Attorney busted them for: Deceptive advertising: They guaranteed top 25 rankings for their clients. Charging customer credit cards without authorization. Failing to respond to customer complaints etc. etc.. Internet Advancement charged folks between $1000 and $4000 ‘set… Read More
Ian Lurie10 Apr, 2008
38 Things I Wish I Knew When I Started In Marketing
Ah, youth. 13 years ago I started my company with a spare room in my house, a credit card (limit: $1500) and a computer (Pentium 75 mhz, Windows 95). I was out of my ##@!)(@#$*!@@ mind. If I’d known then what I know now, would I have gone into this business? I don’t know. But… Read More
Portent Staff10 Apr, 2008
It’s a Bird. It’s a Plane. It’s Another Excruciating Marketing Metaphor.
Sometimes a rose is just a rose.* In other words, a landing page does not have to be a ship, a sandpiper, or a head of arugula in order for your audience to listen to you-really! In fact, there are many other lonely literary devices out there that just might give your internet marketing… Read More
SEO Ian Lurie9 Apr, 2008
SEO Video Tutorial: The SEO Matrix Has You
Why make my own content when I can steal from my employees instead? This is a great high-level view of search engine optimization. Plus I dance every time I hear that opening beat: Original Entry
Ian Lurie8 Apr, 2008
How To: Get A Derailed Internet Marketing Project Back On Track
Successful internet marketing brings together a lot of disciplines. Unfortunately, that often results in project chaos: Unhappy teams, communication failures, etc.. Read on and I’ll give you a few methods for putting things back on track. You’ve Been There: The Project’s on the Rocks Tell me if this sounds familiar: The developer says they can’t… Read More
Featured Ian Lurie7 Apr, 2008
5 Lessons Religion Can Teach Internet Marketers
5 lessons religion can teach internet marketers: Have a tall steeple (or something similar). Make sure folks can find you when they’re ready. Discoverability is the name of the game. Tell a good story. Have a compelling narrative about your brand. That way, when folks arrive they’ll want to stay. Practice what you preach. Cough.… Read More
Elizabeth Marsten7 Apr, 2008
Solving the (not set) in Google Analytics
Today’s tip comes from two sources: Alex L. Cohen and PPC Hero, with their mystery solving and publicly sharing their solution on how to import data and increasing compatibility between Yahoo PPC and Google Analytics. As with any search engine that isn’t Google, you have to expect a certain amount of disparity in reporting data… Read More
Jarrod Medrano7 Apr, 2008
Actionscript 3 Particles Tutorial
Today I’m going to show you how to do something a little more fun than usual. We’re going to be making a simple particle system in Flash CS3. Subscribe to my RSS feed on Veoh Actionscript 3 Particles Tutorial Part One Actionscript 3 Particles Tutorial Part Two
Internet Marketing Ian Lurie6 Apr, 2008
Avoid Featuritis: Selecting the Right E-Commerce Package
This is another excerpt from the training course I’m putting together. As such, I wrote it while trying to figure out what I’m going to call the course and apologize for any frustration that seeps through. E-commerce software should be an asset to your internet marketing strategy, not an anchor. It often becomes the latter,… Read More