Yearly Archives: 2008
Ian Lurie4 Apr, 2008
Google’s Dancing: Surviving the Dewey Update
It’s somewhat official: Google’s making another major algorithm update. You can read the geeky details on Search Engine Land. I have a few tips for surviving the experience: Turn off your computer and walk away for a week. Find those left over percocets and pop a few. Failing that, go to the Google server at… Read More
Internet Marketing Ian Lurie4 Apr, 2008
In Marketing, There Are No Guarantees
If you’re looking for an internet marketing firm that’ll guarantee results, you’re probably making a mistake. In this business, anyone who guarantees results is sneaky at best. There’s fine print somewhere. A internet marketer can no more guarantee the results of a campaign than predict the weather. If I were marketing to computers, I could… Read More
Analytics Ian Lurie3 Apr, 2008
Google Analytics Adds Weekly, Monthly Graphing
Cool new feature I just spotted in Google Analytics. The ability to graph data by week or month: You can even graph revenue by hour: Don’t know about you, but I’ve been wanting something like this for quite a while. No more migraines from grouping data… A Book Worth Reading:
Portent Staff3 Apr, 2008
Marketing 101 – From the Beginning
Hello blog readers. My name is Stacy Conner. I’m a Senior Marketer here at Portent Interactive and my focus is on developing marketing strategies for our clients. Marketing strategy is a lot of fun! I thought it might be helpful to start a beginning level or 101 series on general marketing principals and Internet marketing.… Read More
Internet Marketing Ian Lurie2 Apr, 2008
Internet Marketing is Still Marketing: FS4 Sports Reviewed
Yup, after a long hiatus, I’m reviewing sites again. Sorry for the layoff. First up is FS4Sports.com. FS4 comes across as a pretty standard e-commerce site: Cart, products, buy stuff please: The Problem: Internet Marketing Still Requires Marketing I see this a lot. Folks focus on the mechanics – the web site, the cart, the… Read More
Portent Staff2 Apr, 2008
When it comes to Gen Y Advertisements, Pigeonholing is a Major Party Foul
Yes, Gen Y is young, driven, spoiled, busy. But a slew of recent advertisements neglect to notice that we are also well-educated, scarily mature, and shrewd as hell. In other words, we know when we’re being talked down to. And now we are talking back with a message for you: When it comes to banking… Read More
Random Ian Lurie1 Apr, 2008
April Fool’s Roundup, ’cause I’m a Sheep
I rarely do lists of links, but thought it worthwhile today. Some of these were jokes. Some, I just wish were jokes: Google lets you search the future… and e-mail back in time. Google actually went insane with the April Fool’s jokes this year. Check out the list at Search Engine Land. Seriously guys, don’t… Read More
Ian Lurie1 Apr, 2008
Portent Finds Google’s Missing 100,000,000 Adwords Clicks
Over the last few months, Comscore has reported declining paid search clicks on Google.com. Hand-wringing pundits have therefore wrung their hands mightily, pointing to this as a sign that the End Is Upon Us. We found out that the clicks weren’t actually gone. They were just lost for a bit. Portent Interactive has conducted exhaustive… Read More
Ian Lurie31 Mar, 2008
Internet Marketing Training Course, Lesson 1 – Feedback please
I’ve just written and recorded lesson 1 of a new internet marketing training course and would greatly appreciate feedback. So, here’s the entire lesson, no registration or payment required: Lesson 1: Internet Marketing Basics & Conversation Marketing [HTML version] Lesson 1: Internet Marketing Basics & Conversation Marketing [Podcast Version] Biggest questions on my mind: Would… Read More
Portent Staff28 Mar, 2008
Stayin’ Alive: What Internet Marketers can learn from Indie Bookstores
With the ‘R’ word hovering, the volatile internet marketing industry is bound to suffer right? Not so fast. One odds-defying industry offers inspiration to those of us in the ever-fragile web biz. Read on for survival tips culled from their mysteriously hardy shelves… Start With an Untapped Community If you cater to a targeted community,… Read More
Ian Lurie28 Mar, 2008
The Internet Marketing Unlist: 49 Things You Probably Are Doing But Shouldn’t
My Internet Marketing List of last week got one heck of a response – 22,000 unique visitors in 3 days. Even though most of you losers didn’t subscribe to my RSS feed, it gave my limp, damp ego a nice boost. In the interest of beating a good idea to death, I bring you the… Read More
Tom Schmitz26 Mar, 2008
B2B Marketing | Expanding Your Web site Content
If your business to business web site is like most companies’ its focused is on: Generating leads Trying to get as much information into as small a space as possible. Too bad. Compacting your Internet marketing strategy and your online content are huge errors. The desire is understandable. Time is precious. People are busy.… Read More
Featured Ian Lurie26 Mar, 2008
CNET Cuts Staff 10%. We’re All DOOOOOOMMMMEED!!!!
No, we’re not. Yes, CNET just cut 10% of their workforce. And we’re seeing far too much of that lately. But before I go outside and commit hari kari with a USB thumb drive, let’s get a little perspective. CNET’s problems are a valuable lesson in internet marketing, but don’t run for the hills just… Read More
Jarrod Medrano25 Mar, 2008
Advanced Actionscript 3 Preloader
Watch me do my best Bob Ross impression while teaching you how to create a preloader in Actionscript 3. No happy trees included. Video after the jump!
SEO Ian Lurie25 Mar, 2008
I’m the Snidely Whiplash of SEO?!
Yesterday Michael Martinez wrote a post about Real Advice from Bad SEOs. It’s a bit of a rant, and you know how I love internet marketing rants and SEO mythbusting, so I loved the sound of his new post. His overall point is great too: If the search engines start bouncing your site up and… Read More