Yearly Archives: 2010
Portent Staff8 Jun, 2010
SMX Advanced Live Blogging Post 3
Demystifying Online Attribution Speakers, In Order of Appearance: Richard Zwicky Cameron Cowan Jonathan Colman Dennis Goedegebuure First up is Richard (Applause) Looking into server logs can reveal everything about your customers. It shows where they came from, where they went, what browser they used and many other things. Now Richard talks about the ever elusive… Read More
Portent Staff8 Jun, 2010
SMX Advanced Live Blogging Post 2
Lunch was good. There was meat, pasta, bread, butter. All that good stuff. Now onto the 3rd session of the day. No Live Blogging of the second session, sorry. Dead laptop syndrome. Show Me The Links: Real Life Link Building Speakers, In Order of Appearance: Roger Montti Arnie Kuenn Chris Bennet Gil Reich Debra Mastaler… Read More
Portent Staff8 Jun, 2010
SMX Advanced Live Blogging Post 1
I’d like to start by saying that this is my first time doing this. I take notes at conferences. Incomprehensible and very short-handed notes that even I fail to decode from time to time. None the less, I will not fail you. Here we go. SEO For Google vs. Bing Starring – In Order of… Read More
Elizabeth Marsten8 Jun, 2010
BP’s Buying the Oil Spill
ABC News posted a story over the weekend about one of BP’s latest efforts to control the complete and total beating that their reputation has taken and that is: buying PPC ads on keywords like “oil spill” “oil spill clean up” and “oil disaster gulf of mexico” at a rate predicted around $10,000 per day.… Read More
Ian Lurie7 Jun, 2010
Local Search Ranking Factors, 2010 Highlights
David Mihm has published this year’s Local Search Ranking Factors report. It’s the collected opinions and research of 30 different search experts, all in one place. I was a contributor, but a few findings still made me re-open my bag of tricks and add some new ones. First, everyone agrees that adding photos to a… Read More
Elizabeth Marsten4 Jun, 2010
Speaking at SMX Advanced 2010
If you’re one of the lucky few going to this sold out conference, be sure to come by and check out the paid search track session- Test that Ad! on Tuesday at 3:30pm. I’ll be speaking on some themes to test, tricks to test and things to try! Paid Search Track Test That Ad! –… Read More
Portent Staff3 Jun, 2010
Happy Birthday Evan!
I work with some of the funniest people around. And when it came time for them to show off their incredible sense of humor, they stepped up. I give to you, the best birthday card I’ve ever gotten. I think. I have a pretty bad memory of birthday cards, but this one I will never… Read More
Ian Lurie2 Jun, 2010
12 words you must never, ever, ever, ever use in marketing copy
Here are words and phrases you should avoid, no matter what, when you’re writing marketing copy: Wishy-washy buzz kills that’ll destroy the best call to action. All of these words, and others like them, exist to let us be noncommittal. Marketing is not a place to be noncommittal! So avoid these words: fairly (as in… Read More
Ian Lurie1 Jun, 2010
11 steps to handle your next reputation management crisis NOW
Reputation management is like farting in an elevator: The more time you spend on an elevator, the more likely you are to make your neighbors’ eyes water. And the more time your brand is online, the more likely it is that you’ll find yourself in a reputation management pickle. Yes, I know enough statistics to… Read More
Tom Schmitz1 Jun, 2010
SEO Link Placement On an HTML Page
Where is the best place to put links on a page in order to maximize SEO? It’s not as easy as you might think.
Elizabeth Marsten1 Jun, 2010
Google AdWords Search Partner Network
Dear Google, It’s time. You’ve given us the ability to segment out search from search partner traffic and yes, we see it now- search partners aren’t so great. We’d like control now so we can make it great. Don’t get me wrong, I love a lot of the new features- the extensions tab, product extensions,… Read More
Ian Lurie28 May, 2010
SEO training: The outline
OK, time for me to buckle down, quit messing around with silly posts, and wrap up the SEO training course I’ve been working on forever. It’s piece #1 of a larger internet marketing curriculum I’ve been working on forever and a day. Thought I’d throw the outline out there and see what everyone thinks. This… Read More
Ian Lurie26 May, 2010
The Stupid Shall (not) Rule The Earth
Every now and then, I start to feel optimistic. Civilization might actually last. We haven’t blown each other up. We’re inventing cool stuff. And Iron Man 2 didn’t suck. Then something comes along to remind me that we are. all. doomed. Exhibit A: A snail mail mistake that required a procession, nay, a parade of… Read More
Featured Ian Lurie25 May, 2010
4 link building strategies: Internet marketing questions
This is part of my Stump Ian internet marketing questions series. In this question, David asked “Though this is a public setting, what would you outline as a scalable, time/cost effective backlinking strategy(ies)?” Don’t worry, David, there’s no secret sauce to give away here. I’ve always seen four ways to build links: Be a really… Read More
Ian Lurie24 May, 2010
On fingernail painting and keeping your day job
I had never painted fingernails before last week. It’s not a skill I’ve ever needed. Nor, given the result, will I ever need it again. But the whole experience did teach me how folks who, say, have never tried internet marketing suddenly decide to jump in. The whole story About 4 months ago, my daughter… Read More