Yearly Archives: 2010
Featured Ian Lurie27 Apr, 2010
An 8-step E-mail marketing refresher
I’ve been on an SEO tear of late. I admit, it’s one of my favorite topics. But that doesn’t mean you should ignore stuff like e-mail marketing. E-mail continues to get a bad name. It also continues to produce amazing results for companies that use it right. So, here’s 7 steps to spruce up your… Read More
Featured Ian Lurie26 Apr, 2010
Warning: Your internet marketing system will fail
All internet marketing systems fail. Choke. Bite the big one. Every last one. They fail because they attempt to invent and impose a new system from the top down. If you want to succeed, you need to build a strategy around behavior that’s been observed and clarified. The big lie of internet marketing systems All… Read More
SEO Ian Lurie23 Apr, 2010
Recycle content for better SEO: SEL column
I’m now contributing to Search Engine Land. I’m probably far more excited about that than I should be, but my first column is now up: Go Green or Go Home: Recycling Content for SEO. I talk about lots of different places you can find great content for your site, and easy ways to repurpose it.… Read More
Featured Ian Lurie23 Apr, 2010
Shut your SEO pie hole if…
You don’t rank in the top 10 Google results for your full name (witnessed this very week). You don’t know what nofollow is. You think ‘semantic’ is a software company that protects PC’s from viruses. You think ‘canonical’ is what happens when you’re made a saint. You feel obligated to tell people you’re a “top… Read More
Josh Patrice23 Apr, 2010
5 Strategies to Pass the Google Exam
The Google AdWords Exam is actually kinda tough. A lot of people fail it, and studying for the test takes awhile. Here’s 5 tips to make studying for the Google Exam easier.
Featured Ian Lurie21 Apr, 2010
Facebook Open Graph – Bring your audience to you
I know what everyone’s saying about Facebook Open Graph: Facebook is bringing the whole web into their circle of influence. I suspect it’s just the opposite, and that means a huge opportunity for a lot of business models that have suffered on the web. What you can do with Open Graph Open Graph lets site… Read More
Random Ian Lurie21 Apr, 2010
Facebook Open Graph: I try a Like button
So, with Facebook’s big Open Graph announcement, I decided to create a ‘Like’ button. This likes my whole blog. So, if you like my blog, show it! Click the button: I’ll be writing a bit about Open Graph and why I think it’s important, too.
Ian Lurie20 Apr, 2010
SEO Q and A: Serious Stuff
As part of the Internet Marketing Q&A, David asks: Aside from standard on-page optimization and getting backlinks, what would you see as “high level” SEO practices? (sure, reveal all your secrets, for free, in a public place… ;-) Well, rest assured, David, I won’t reveal all my secrets. Maybe a few sekrits, but that’s it.… Read More
Featured Ian Lurie19 Apr, 2010
Rank Top 10 in 24 hours: I GAAAHHHHRANTEEE!
Today, I was ready to write a scathing article outing another SEO fraud. Someone who is using some savvy marketing and influential friends to tell lots of people about his ‘system’. Someone who can’t even optimize his own web site. Someone who says a ‘secret link building strategy’ that’s part of his fantastic system is… Read More
Random Ian Lurie15 Apr, 2010
I have a problem with blogging
I’ve got a problem with blogging. I’ve been out here for about, what, 5 years or so now, writing blog posts on various sites, offering advice, etc.. I’m a huge proponent of supporting the community through education. In the last 3 years I’ve written 800+ posts. Not a ton, but respectable. That sucks up about… Read More
Internet Marketing Ian Lurie14 Apr, 2010
Twitter spamming: Internet marketing Q and A
As part of my internet marketing Q & A, M. Hall asked: My question is specific to twitter. Someone just started following me who has posted 39 tweets and has 13,000+ followers. How did he do that? I know the short answer is “he’s topical” (topic – repairing ones credit, which seems like a spammy… Read More
Ian Lurie13 Apr, 2010
SEO Checklist (supersized), hold the B.S.
SEO is an ever-growing list of things that are simple, but not easy (thank you, Fred Janssen, for that great phrase). This is a really big (79 items, in all), real list of real things you can do to improve your site’s onsite SEO. I try to put it all in a sensible order. It… Read More
SEO Ian Lurie12 Apr, 2010
SlickDeals – Anatomy of a QDF Ranking
Ok, so I have to admit, this isn’t actually about Slickdeals. It’s just a post to help demonstrate how the Query Deserves Freshness (QDF) algorithm works. If I was actually writing about Slickdeals, though, I’d tell you how I spend lots of time on the site (I really do). If you’re heading to Staples, for… Read More
SEO Ian Lurie9 Apr, 2010
Google confirms: Site speed is a (small) factor
Back in November I wrote that Google was likely using site load speed as a performance factor. They just confirmed that with their blog post Using Site speed in web search ranking. Note: They said it’s only a factor in about 1% of searches. They also said they just launched this factor a few weeks… Read More
Ian Lurie9 Apr, 2010
Why my blog isn’t on eigene-homepage-erstellen.net
A couple of weeks ago I wrote about how your blog should be on your business web site. Holy crap, was that a mistake. I immediately started getting smart-ass comments about how my blog (this one) isn’t part of my company’s web site. Then last night Rand called me out, heckling me from the audience… Read More