Yearly Archives: 2010

Elizabeth Marsten4 Mar, 2010

Internet Marketing Jokes

It was only a matter of time before I broke down and degenerated into making awful puns, dirty jokes and drawing conclusions where none should be drawn. Without further adieu, I bring to you….very bad internet marketing jokes. Internet Marketing Relationships We just weren't the same match type. She had too many negative keywords. His… Read More

Ian Lurie3 Mar, 2010

YouTube videos are 50x more likely hit page 1

One innocent Tweet and everyone went nuts. Sheesh. The YouTube Video Optimization session at SMX West today kicked butt. Out of many cool tidbits, one really stood out: Matt Ballek pointed out a Forrester study showing that an optimized YouTube video is 50x more likely to get onto page 1 of Google than an optimized… Read More

Ian Lurie3 Mar, 2010

Attribution: Part 2 – Connecting the dots

This post is somewhat advanced – I geek out quite a bit. If you don’t know what a server log file is, read about that, first, then come back. Yesterday I explained why, in internet marketing, attribution is a mind-sucking pain in the ass. Not very satisfying, I know, because all I said was “This… Read More

Ian Lurie2 Mar, 2010

Attribution: Part 1 – why it sucks to be President

The worst job in the world? President. I’d rather be a telemarketer (been there, done that). It’s not the assassination threats, or the constant hounding by the press, or the fact that you can blow up the earth about 40 times over. It’s about attribution. You get ‘credit’ for things that go wrong, and no… Read More

Ian Lurie26 Feb, 2010

Google Analytics Tutorial Redux: Installation (with commentary)

This video is now out of date. See the latest GA install tutorial here. Soooooo, I started this tutorial with every intention of being serious. But it’s been a long week, I was up at 4:30 AM and I had Evan in the tutorial. Things went downhill fast. Regardless, it still shows you how to… Read More

Ian Lurie25 Feb, 2010

Sell the way your customers want to buy

Linda Lybert knows sales. I mean she really knows sales, the way a history professor knows history. She wrote a brilliant, brief white paper about sales, titled “Are you going to sell to me the way you want to sell or the way I want to buy?”, and she was kind enough to give me… Read More

Ian Lurie24 Feb, 2010

Content thieves: I want to punch you in the face

Lucky for all of us, I’m a pathetic weakling. Still, I am blogging angry. Furniture-throwing, people-punching, burn-your-business-to-the-ground and then watch you weep over the ashes angry. Your typical plagiarism I can deal with. I booby-trap pages and send pissy e-mails. I’m OK with all of this. Most of these people are stupid – they’re using… Read More

Ian Lurie23 Feb, 2010

Where I’m speaking in the next 2 months

Standing up and talking internet marketing is one of my favorite things. And no, I’m not being ironic. I really do love it. So, here are some of the speaking gigs I’ll be at in the next month or two: SMX West: March 2-4, 2010, Santa Clara. I’m a panelist in Analytics Action Plans For… Read More

Ian Lurie23 Feb, 2010

See me speak. I never shut up.

In the next 2 months, I’m speaking all over the place: SMX West, Pubcon South, SEMPDX Searchfest, IMC Calgary and the Gig Harbor Web Design Meetup. It’s presentation pandemonium. Here’s the list of dates and places, and what I think I’ll be presenting. SMX West: March 2-4, 2010, Santa Clara. Good God, that’s next week!… Read More

Ian Lurie22 Feb, 2010

Search has a long way to go

I spent the evening tonight working with my son, Harrison, as he tried to complete a report about a particular kind of wood. Harrison’s pretty sharp (of course!) and I didn’t have to help much. So I got to observe as he struggled with Google, Bing and Yahoo! to find the information he needed. A… Read More

Ian Lurie22 Feb, 2010

Dilbert on SEO

Ian Lurie21 Feb, 2010

24 E-commerce development tips

This is part of my ever-growing list of tips for developers building e-commerce sites. I cover a lot of territory in one list, so be gentle folks. Use SSL only within your cart. There’s a hell of a lot of debate around this. But one fact is clear: SSL page requests require more server cycles… Read More

Ian Lurie15 Feb, 2010

Social Media Seminar Rebroadcast

Last week I gave a 1-hour presentation about social media to Lenora Edwards’ roundtable group. This is a recording (warts and all) in two parts. I cover a lot of territory, from ‘what is social media’ to a couple of templates for using social media to grow your business. Have a look: Part 1: Part… Read More

Ian Lurie14 Feb, 2010

Thou Shalt Not Mess With Each Other’s Client Lists

Remember how I once said I’m not mean, I’m just angry? Well, this is definitely one of those times when I go from ‘just’ angry to ‘volcano’ angry. A while back, Scott Hendison, an SEO down in Portland, caught a company (who shall remain nameless) being a bit naughty in the SEMPDX discussion forums, which… Read More

Ian Lurie12 Feb, 2010

Link building strategies: Video from SEMPDX

Grandma knows best. This is my presentation from SEMPDX this week: Link Building using the stuff you already have, but didn’t know about (aka Finding Links Between the Cushions): Link building sucks. It’s hard, it’s not fun, and the payoff is a long way away. So why not learn to make more from the links… Read More