Articles by Chris Hugo
Chris Hugo // 1 Nov, 2012
Balancing SEO and Branding to Avoid Being Covered in Mud
Adding copy to your website can become a tug-o-war between the Branding and SEO teams. One side is representing the voice and tone of the brand. At the other end of the rope, the SEO team is focused on increasing keyword rankings. This can lead to everyone walking away covered in mud. Avoid that unclean… Read More
Chris Hugo // 22 May, 2012
Seducing the Client: Four Tips for Making a Good First Impression
They say you only get one chance to make a first impression. It’s true. On dates, with mother-in-laws and in business. Thankfully, I aced my first date with my husband and we currently live happily ever after. With two cats. One Keurig. No picket fence. Meeting a client for the first time is also like… Read More