Articles by Doug Antkowiak
Doug Antkowiak // 5 Feb, 2013
How to Find Pages You Like on Facebook (and Unlike Them)
With the new changes to Facebook Graph Search, the pages you like on Facebook will soon appear in search results. For most of us, there’s nothing to worry about. Declaring you “Like” How I Met Your Mother is just a sign you enjoyed the show’s witty writing before Barney and Robin got together… for the… Read More
Doug Antkowiak // 25 Jan, 2013
Twitter’s Vine App Looks Awesome
If you haven’t tried it yet, Twitter’s new iOS Vine app is the Instagram of moving pictures. Riding the coattails of the resurging graphics interchange format (that’s a .gif for everyone playing at home), Vine records six seconds of video to upload on the Vine social network, Twitter and Facebook – that’s about it for… Read More
Doug Antkowiak // 19 Jan, 2013
Who Should Care About Facebook Graph Search? (Hint: Everyone)
What’s the big deal about Facebook Graph Search? It’s a common question this week, and while it doesn’t warrant a Notre Dame think tank disaster group, we should all care (at least a little) about Facebook’s new “smarter” search engine. From businesses and Internet marketers to everyday Facebook users, this new way of search should… Read More
Doug Antkowiak // 14 Nov, 2012
Claim Your New Pinterest Business Page Today
In a move that probably should have happened a year ago, Pinterest has finally announced business pages (as well as a new set of business terms of service). What’s New About Business Pages? Not a lot, which is a good thing because sometimes it’s tricky to implement social media advice. Basically, business pages make three major… Read More
Doug Antkowiak // 2 Oct, 2012
Portent Local SEO Q&A
The “local SEO busters” are inspired by our favorite band of paranormal investigators and eliminators, which had to have been the coolest local business in the 80s, amirite? Who ya gonna call for local SEO help? By now, we hope it’s us. Two weeks ago we made an open call for questions related to Local… Read More
Doug Antkowiak // 25 Sep, 2012
How to Optimize Social Networks for Local SEO
When it comes to optimizing your local business for search, you know that directories play a significant role in building authority for a company. But we know you’re cooler than that. You want more from your local search optimization strategy. You want to get SOCIAL!!! Why You Can’t Ignore Social Optimization You can’t afford not… Read More
Doug Antkowiak // 30 Aug, 2012
Possibilities of Pinterest Webinar SlideDeck
I’m presenting my webinar about the Possibilities of Pinterest on Thursday, August 30, 2012 from 11:00 AM to 12:15 PM PDT. If this blog post reaches you in time, you can sign up for the webinar here. You can check out my slidedeck below. I’ll add a link to the recorded version of my presentation… Read More
Doug Antkowiak // 23 Jul, 2012
How to Optimize Your Google+ Local Business Page
As a note, this blog post was supposed to publish last month around the announcement of Google+ Local. Unfortunately, I’ve been expecting Google+ to magically fix itself and update our currently blank profile image to one of the images we submitted. We’re still waiting. From what I hear, we’re not the only ones suffering. Even… Read More
Doug Antkowiak // 12 Jun, 2012
Read This Because I Said So… The Power of Persuasion
“Because I said so” worked with your mom and it works in marketing. “Because” is a magical word because when people hear it, they start to buy in. Taking its roots from the phrase bi cause during the 13th Century, “because” introduces a direct reason for any occurrence or action in a statement. Last month,… Read More
Doug Antkowiak // 25 Apr, 2012
The 10 Dumbest Tweets of All Time & the Idiots Who Wrote Them
It’s amazing how 140 characters can have such an impact on your career. Now that we live in a world where “Google before you tweet” is the new “think before you speak,” we all know how important it is to digest a witty thought before broadcasting it into the universe. The next time you feel… Read More
Doug Antkowiak // 18 Apr, 2012
Avinash Kaushik & His Awesome Google Plus Updates
When it comes to writing updates in Google+, some of the most influential people use the following formula to make their posts stand out: (Title in bold) + (3 to 4 short paragraphs) + #hashtag + URL + Picture = Awesome Update The inspiration of this post comes from Avinash Kaushik. I’m sure we’ve all… Read More
Doug Antkowiak // 29 Mar, 2012
Facebook is Watching You
A post in the Subreddit r/Facebook on Wednesday claims to show you how to identify people you don’t know who view your profile. It raises a serious question: Is Facebook recording every move you make on the social network? How would you feel if you knew if Facebook recorded your name, location, action and time… Read More
Doug Antkowiak // 29 Mar, 2012
You’ll “Like” Our Facebook Timeline Guide
As Facebook upgrades all business pages to Timeline on March 30, 2012, we wanted to make a living infographic of the new Facebook Timeline design to help everyone make the change. Portent’s Timeline Dimensions page on Facebook displays best practices for the Facebook Timeline cover photo dimensions, profile and photo dimensions as well as custom… Read More
Doug Antkowiak // 3 Feb, 2012
Why Aren’t More People Talking About Google+ Direct Connect?
When I brought up Google+ Direct Connect with Ian, he already knew that Google+ will build your search traffic, but when it came to authenticating a Google+ page, he didn’t really know what I was talking about. In a nutshell, Google+ Direct Connect allows users the ability to discover a Google+ page by adding the… Read More
Doug Antkowiak // 13 Jan, 2012
How to Add Multiple Administrators to Google Plus Pages
In late December, Google announced the ability to delegate up to 50 named managers as administrators for a Google+ page, yet Google forgot to tell us one little secret. How the hell do you grant admin access to multiple users? If you’ve already created your Google+ page, use this simple tutorial to help others join… Read More