Articles by Ian Lurie

A Fat Free Guide member asked for an on-page SEO cheatsheet. I put it together and uploaded it early today, so that subscribers could download it. But I’m feeling generous, since it’s Friday and no air conditioners have flooded us out in 2 whole days, so here it is. If you’re responsible for writing articles, [...]

SEO PR is important. Having a press release ranking for the right phrase can be a real boost: It can occupy a top 10 ranking for your company name, thereby pushing down a site that says bad stuff about you and your brand. If hosted by a wire service, it may rank for a long-tail [...]

After this morning’s HVAC flood, we put our long years of planning to good use. Your data is safe with us:

Update: Our landlord has done right by us since the rocky start. Their representative got repairs under way within a few hours, and while this week has been a real pain, we could potentially be back running at 100% Monday or Tuesday. I have to give credit where credit is due. On the everything-is-marketing theme, [...]

It’s aliiiive! Aliiiiiiiiiiiiive!!!! As I click ‘publish’, I’m launching my internet marketing training site, The Fat Free Guide to Internet Marketing. But, it’s not done. I’m trying something a little, er, different: I’m going to charge new subscribers based on how complete the Fat Free Guide is when they sign up. Right now, there’s only [...]

Got this in my e-mail inbox this morning. If you try this software do not call me later saying it was deceptive: Random stuff SEO Training Package: Delayed (and a discount) SEO analytics 101 Ignore the influencers

If you can’t cut-and-paste and do it right, you’re really short on skills. Here’s someone who stole an entire page from The unFun Parent, a site that’s only 4 days old, and left in the image with my name on it. Clearly he/she is using a scraper. That doesn’t make them any less of a [...]

I just published a new book: The UnFun Parent. It’s all about internet safety for kids, and how we as parents can help keep our kids safe and smart without yanking every cable out of the wall and putting our kids in walking Faraday cages. You can buy it on Lulu.com: $10 for the paperback, [...]

I suck. I really do. I’ve managed to miss the deadline (today) to launch the first unit of the Fat Free Guide: SEO training. Stuff like running a business, cleaning litter boxes, changing guinea pig cages, speaking at conferences and such got in the way. I tried to cut back on sleep and food, too, [...]

I’m scrambling to complete the SEO training portion of the Fat Free Guide for release tomorrow. In the mean time, here’s a video that’s going to be attached to the ‘Analytics 101′ lesson: An overview of four basic SEO metrics, what they mean, and how to track them in Google Analytics. Related stuff Sign up [...]