Articles by Ian Lurie
Ian Lurie // 16 Oct, 2006
The Future of Internet Marketing
SiteProNews had an article in my in-box this morning when I got to work. The best quote: “With articles and books being written about the Web’s natural ability to access niche markets (‘The Long Tail’ by Chris Anderson), businesses will soon realize that delivering meaningful content to interested audiences takes precedence over attracting volumes of… Read More
Ian Lurie // 13 Oct, 2006
Killer Coke: Online Search PR Failures
Coca-Cola has failed to respond to an online campaign accusing them of atrocities. Here’s what I’d do if I were them.
Ian Lurie // 12 Oct, 2006
Thinking Small: Bonuses for Clients
What if marketing and ad agencies paid clients bonuses?
Beau Fraser has an editorial on page 13 of this week’s Advertising Age that suggests just that. And internet marketing might be the perfect place to start.
Ian Lurie // 11 Oct, 2006
No Excuses
Brian writes about the No Excuses Ethos. I’m struck by how well this applies to marketing, too. I screw up all the time. I encourage clients to bet big and lose big. Why? Because you learn either way. If you lose big, you learn big, and your chances of succeeding the next time grow exponentially.… Read More
Ian Lurie // 9 Oct, 2006
September 28 Seminar Recording Available
You can now listen to my September 28th seminar at Adhost. It’s in MP3 format, 25 megabytes, 86 minutes, and is available for free. Just click and it’s yours. In it, I cover the entire Conversation Marketing process, from start to finish. I also answer some great questions from the audience. I also, apparently, say… Read More
Ian Lurie // 4 Oct, 2006
Why Flash Home Pages Are Bad
I’ve tried for years to explain to clients why a Flash splash page is a bad idea. But SEOMOZ has the best comparison I’ve ever heard: When we have clients who are thinking about Flash splash pages, we tell them to go to their local supermarket and bring a mime with them. Have the mime… Read More
Ian Lurie // 28 Sep, 2006
Speaking today
I’m speaking to a group today about Internet Marketing, at Adhost Internet Advertising in downtown Seattle. It’s booked solid, but they will be recording it. I’ll post the recording when I get it.
Ian Lurie // 20 Sep, 2006
I Don’t Speak Chinese
A colleague of mine told me a great story today: A friend of hers signed her daughter up for Chinese language classes. Her daughter didn’t want to go. When asked why, she said “Because I don’t speak Chineseâ€. Therein lies one of the great lessons of internet marketing.
Ian Lurie // 10 Sep, 2006
Usability: Error Messages
I just went onto the American Express web site to buy something using my points. The shopping experience was great, right up until I tried to complete my purchase. Then I got a screen that looked like this: Really helpful, guys. Thanks. At that point, I gave up. I’ll have to call them, taking up… Read More
Ian Lurie // 8 Sep, 2006
Analysis, and an ADA Checklist
NFB v. Target is just a ruling on a request to dismiss the case. It’s not final. But it could have wide implications for all web sites, as the judge rules that the ADA does apply to web sites. Here’s a quick checklist and some common sense guidelines to help you comply with the ADA.
Ian Lurie // 8 Sep, 2006
Legal Precedent For Web Accessibility
Is your site accessible? Better check, because the first legal precedent is out.
Ian Lurie // 1 Sep, 2006
$20 million to use Google
The Pentagon is offering $20,000,000 to a firm that can monitor Iraq news stories filed by the media. I have a plan to save them $19.5 million.
Ian Lurie // 30 Aug, 2006
Accoona Search Engine
I have a super-busy week this week, hence the lack of posts. But here’s an interesting site to check out: Accoona.com is a search engine launched in 2004 that appears to be making some inroads. Most interesting is that they’ve blended pure keyword search with a ‘SuperTarget’ tool that lets you instantly narrow your search… Read More
Ian Lurie // 27 Aug, 2006
Book Review: Scientific Advertising
I just finished reading Scientific Advertising by Claude C. Hopkins (1866-1932). It was first published 40-50 years ago, written by a guy who started his adult life as a lay preacher. Doesn’t sound like a great recipe for a guide to advertising in the internet age. But this book is a must if you’re serious… Read More
Ian Lurie // 26 Aug, 2006
Internet Marketing and Quality Assurance
Effective management of risk is one of the keys to successful internet marketing. But that doesn’t mean eliminating risk. Rather, it means balancing risk and the need for flexibility.