Articles by Ian Lurie
Ian Lurie // 19 Jul, 2006
Craven Hit Seekers, Rejoice. It’s OK to Digg Yourself
It’s not a bad thing when marketing writers push content to tagging sites like Digg.com. In fact, just the opposite. I’m a ‘craven seeker of hits’, and proud of it. Read on to learn why.
Ian Lurie // 13 Jul, 2006
Democrats, Online: More of the Same?
If the Democratic Congressional Campaign Committee’s web site is any indication, the Democratic Party learned nothing about online campaigning since 2004. Which is a bad sign, if you’re a Democrat. Read on…
Ian Lurie // 12 Jul, 2006
ClickTale: Film user interaction with your site
ClickTale is an about-to-be-released tool that will let you basically create movies of visitors’ use of your site. I don’t know much about it (just applied for the beta program) but have a look. It’s definitely got huge potential. What’s better than knowing exactly how, and when, people clicked?
Ian Lurie // 11 Jul, 2006
Stock Photos + E-mail = Lousy
Stock photography in an e-mail blast is a total turn-off. Trust me.
Ian Lurie // 3 Jul, 2006
Clueless in Congress
The Senators and Representatives deciding the fate of net neutrality have no clue about the internet. Here’s proof.
Ian Lurie // 2 Jul, 2006
Internet Marketing and Small Teams
I’ve never handled an internet marketing project with a team larger than four or five people: A marketer, a developer, a designer, a project manager, and maybe, if it’s a really big project, a producer. Our typical teams are closer to three: A marketer, a designer and a project manager, with a developer in occasional… Read More
Ian Lurie // 1 Jul, 2006
Truth in Marketing: What we can learn from the Tour de France
The scandal hanging over this year’s Tour de France holds a lesson for marketers everywhere.
Ian Lurie // 29 Jun, 2006
Reviewed: Google Checkout Payment System
Google just released their new Google Checkout service. Like PayPal, this service promises to let you easily accept credit card payments on your site. Does it live up to expectations, though? I set up Google Checkout on my own site as a test. Read the review…
Ian Lurie // 27 Jun, 2006
Banner Ad Blindness
ClickZ’s latest article about banner ads says most users ignore them. I’m hardly a big fan of banners, but I don’t totally agree, either. Read on to learn why.
Ian Lurie // 26 Jun, 2006
Vastu Shakra (aka Feng Shui) Web Design?
CNN is calling Vastu Shakra web design a new trend online. True, or hooey? You make the call…
Ian Lurie // 22 Jun, 2006
Active vs. Passive SEO: Seth Godin
A few changes to Seth Godin’s post about active versus passive SEO.
Ian Lurie // 22 Jun, 2006
Google Launching Cost-Per-Action Network
Google is testing a cost per action network. This could shake up online advertising…
Ian Lurie // 16 Jun, 2006
Conversation Marketing Applied
I literally took a page from my own book today, and made some changes to the Conversation Marketing book sales page…
Ian Lurie // 14 Jun, 2006
SEO Stats: Local Search Grows
Ignore search marketing, and internet marketing, and your audience may walk away from you. Here’s a few interesting stats from Understanding Searcher Behavior: Over half of search engine users now substitute internet search for the phone book. 43% of search engine users now use search engines to find local services. Local search is a growing… Read More
Ian Lurie // 13 Jun, 2006
Internet Marketing Case Study: Testing Works
Testing works. It doesn’t just work. It kicks butt. Here’s a recent example: We ran a lead generation campaign for a client. We had 4 landing pages and made sure that 25% of our audience landed on each one. These landing pages were not all that different. We used two possible headlines and two possible… Read More