Articles by Kaitlin McMichael
Kaitlin McMichael // 19 Mar, 2015
International SEO Strategy Guide – Plus a Flowchart!
I’ve noticed there’s something we’re sorely missing in our marketing mix: flowcharts. Making sure that Portent has mo’ flo’ to offer has become of my new life goals. As part of this endeavor, I created the following International SEO Strategy flowchart to help those who are trying to decide what the best structure is for… Read More
Kaitlin McMichael // 18 Dec, 2014
Is Duplicate Content Really a Problem?
The short answer is yes. We have written extensively on the subject before: SEO Obviousness: Duplicate content sucks, Duplicate content sin #1: Pagination, Duplicate content sin #2: Default page linking, SEO worst practices: The content duplication toilet bowl of death, and 5 SEO Strategies We Swear Aren’t Going Anywhere. So we have done our due… Read More
Kaitlin McMichael // 5 Aug, 2014
How to Go Incognito for International Search Queries – and Why
The first thing to do when you’re starting out your quest to be the master of international search is to go incognito. You can’t just search on Google.com for your product/service and expect to see the same thing that everyone else in the world will. Google personalizes search results according to your location, your search… Read More