Articles by Katie L Fetting
Katie L Fetting // 19 Dec, 2013
Why Brand Managers Must Sweat the Small Stuff… and it’s ALL Small Stuff
Marketers have always had a difficult time justifying their budgets. My grandfather was a Mad Man – working in advertising and marketing from the 60s to the 80s for a series of companies. (He eventually wound up a Sr. VP of Marketing at Doskocil Foods moving armies of pepperoni.) I remember being a wee lass… Read More
Katie L Fetting // 28 Oct, 2013
SEO as Customer Service: Or Why Marketing’s Most ‘Shameful’ Secret Should Come Out of the Closet
To many people’s minds, search engine optimization is on par with direct mail, telemarketing, and Katherine Heigl. (Well, maybe not Heigl-bad…) As Brand Manager of Portent, one of my ongoing directives is to gather case studies of our good work. But unlike conventional agencies who regularly tout their big marketing wins, I often have a… Read More
Katie L Fetting // 15 Oct, 2013
7.5 Tips for Becoming a Brainstorming Genius [VIDEO WEBINAR]
This webinar was given July 25, 2013. Transcript: Sara: Hi and welcome everyone to our next…or to this installment of the Portent Webinar Series. My name is Sara. I’ll be your moderator for today’s webinar, which is 7.5 Tips for Becoming a Brainstorming Genius with Katie Fetting, our Brand Manager at Portent. We would love… Read More
Katie L Fetting // 8 Aug, 2013
Portent’s Kitten Moodinator: When Content Isn’t Words
For a highly visual medium, the Internet has been slow to attract marketers with a graphic bent. Perhaps due to proliferation of search engine optimization, or web browsers originating as text-based applications, many of us have focused on the word, not the image, video, or application. But words aren’t attracting the attention they used to. … Read More
Katie L Fetting // 22 Jul, 2013
7.5 Tips for Becoming a Brainstorming Genius
The World Wide Web has robbed the world of mystery. Its epic reach into the far corners of the collective conscious has placed long odds against unleashing amazing new information – and with every blog post and product description, these odds get longer. As a result, it is imperative to creatively impart information to differentiate… Read More
Katie L Fetting // 14 Feb, 2013
Why Tom Cruise Should Be Your Content Strategist [Infographic]
When he’s not streaking through the Danger Zone on an Impossible Mission, the world’s biggest movie star (yes, still arguably) veers Far and Away from his core competency, occasionally taking a mega-risk with his Eyes Wide Shut. Corniness of that opening sentence aside, Tom Cruise makes for a compelling model of how to run a… Read More
Katie L Fetting // 31 Jan, 2013
Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday
We all know that the Super Bowl is the Super Bowl of, well, Super Bowls. It’s even MORE super for mega-brands with colossal marketing budgets, fancy Hollywood contacts and burping frogs. But not everyone is a Coke… Or even a Pepsi. Consequently, if you’re a mid-sized business looking to maximize your advertising dollars this Sunday,… Read More
Katie L Fetting // 16 Jan, 2013
Portent: Kings of the (Snow) Castle
Last Saturday, Portent owned the Snow Day Snow Castle competition (though we didn’t win—drats, that REI!). The building contest and subsequent Guinness Book of World Records’ record-breaking snowball fight benefited the Boys and Girls Clubs of King County. Below are the fruits of our labor: Video and original music by Josh Patrice We had a great… Read More
Katie L Fetting // 30 Nov, 2012
The (Real) Life of Pi
Intentional or not, Ang Lee and his certain-to-be-Oscar-nominated movie have infringed on our copyright. Way before there was some weird kid in a turban floating around with a tiger, there was PORTENT, INC. Pi. And way, WAY before the weird turban tiger floating, we had a life. And we still do. So skip the multiplex… Read More
Katie L Fetting // 12 Oct, 2012
Google AuthorRank: Heir to the Throne
A bold ruler ascends—going by the name Google AuthorRank – and his reign will be a long one. Because, in the very near future, information will take a back seat to who supplies it. We can no longer trust content – there’s just too much of it. And many of “the facts” are flat-out wrong. … Read More
Katie L Fetting // 9 Mar, 2012
Humor & Sharing Behavior: How Laughter Rules the Web
And you thought it was kittens and porn! (There’s plenty of that, too…) Funny people are popular people. How else can we explain an average-looking dude like Jason Sudekis scoring some of the hottest Betties in Hollywood? But when X = funny, well, that’s another story. And as marketers – hockers of hope, deliverers… Read More
Katie L Fetting // 27 Feb, 2012
SNEAK PEEK: Ian Lurie to Present Data-Driven Content Strategies at Tomorrow’s SEOMoz PRO Webinar
Friends, SEOmans, eMad Men— LEND IAN YOUR EARS. Tomorrow at 10:30 a.m. (PST), Ian Lurie, CEO and Webfather of Portent, Inc., will give an exclusive webinar at SEOmoz. His free-to-all-comers presentation “Data-Driven Content” will illuminate, educate, inform and otherwise rock your search marketing world. (We hope.) Topics Ian will cover include: Why great content is… Read More