Articles by Rebecca Bridge
Rebecca Bridge // 6 Sep, 2013
The Big Content Real-Time Dashboard Template
You’ve heard the saying “content is king!” so many times by now that it’s become a joke. A joke that isn’t funny and doesn’t even accurately depict the real role of content. Content is what your visitors see when they come to your site. It’s how you engage with them. It is the key to… Read More
Rebecca Bridge // 25 Jul, 2013
Parallax Scrolling? HTML5 Animations? Why We’re Falling for New Design Techniques
Change is in the air around Portent. Change that’s directly tied to how we see the future of Internet marketing. And it’s exciting. And it involves cool design innovations like parallax scrolling and HTML5 animations. As we shift our focus more and more towards what we call 10% content—deeper, larger projects that take bigger risks… Read More
Rebecca Bridge // 21 Jun, 2013
The Life of Pi Part III
It’s been awhile since we’ve checked in on the internal workings of Portent’s Smith Tower headquarters, and I figure it’s about time since we have some pretty exciting news to announce. The very first winner of the Best Section in the Portent Office has been selected and it’s none other than… The Southeast Corner, aka… Read More
Rebecca Bridge // 19 Mar, 2013
The Inbound Marketing Manifesto
Content strategists of the world unite! Have you heard? Content marketing is the future. I hear you saying to yourself, “But you’re an inbound marketer, Rebecca, isn’t that statement just a tad self-serving?” It’s not just me. Look at the spike in interest over the past two years: This is a conversation that’s being had… Read More
Rebecca Bridge // 21 Feb, 2013
Why Facebook Graph Search Will = More Scavenger Hunts (Yay!)
Here at Portent, we’ve been all abuzz conjecturing and wondering what the Facebook Graph Search roll-out will ultimately mean for clients. Facebook’s powering its graph search with the connections that take place within its platform (check-ins, likes, friends, shares, tags, and other engagement signals). Will the public take to it? Will Facebook eclipse Yelp and… Read More