You’ve heard the saying “content is king!” so many times by now that it’s become a joke. A joke that isn’t funny and doesn’t even accurately depict the real role of content. Content is what your visitors see when they come to your site. It’s how you engage with them. It is the key to building long-term authority for the sites you work on. It’s what they remember about you. Content isn’t king. It doesn’t rule over other elements of the site. Content is the whole darn kingdom.

Okay, that’s great, content is a fiefdom, Rebecca, but what’s your point? My point is that if we need to take all of the content we create seriously, that means measuring the data, learning from what we’ve done, and tweaking and making improvements for future content projects. To that end, my co-worker, the Google Analytics Whisperer Michael Wiegand, and I designed this Big Content Real-Time Dashboard to help you do just that for your 10% content. And we’re giving you the template. For free. Download it here. (If you don’t know how to install a dashboard template, hold off on downloading it until you’ve reviewed the how-to at the end of this post.)

Hang on. 10% content? What’s that?!? There’s a great post about it here so I won’t go into too many details, but basically, 10% content is what we Portentites call the bigger, riskier pieces of content that can help draw attention to your brand, improve your reputation, and add lasting value to your site. Here at Portent, we’re increasingly focusing on producing some really awesome 10% content for our clients and we wanted an easy way to measure our success – or failure – starting right at the moment we begin our outreach campaign and through the lifecycle of the content piece. So we created a comprehensive dashboard.

Big Content Real-Time Dashboard

You’ll find help on how to install and set-up your dashboard at the bottom of this post. But first, let’s take a closer look at the elements – what Google Analytics (GA) calls “widgets” – that make up this Big Content dashboard masterpiece and why they are important things to record and track.

Active vs. Static

There are both active and static elements to the dashboard.

The active ones are real-time and will change by the second. The static elements are dependent on the date range you have set. The real-time measurements will be important to monitor during your campaign to get an idea about how well your outreach is working. For example, if your active visitors on-site suddenly falls from 100 to 0, it might be time for a new tweet or Facebook post to get the content back in front of potential consumers.

The static elements will be important to measure over the lifecycle of the content piece. These metrics will give you an idea of how your content performs in relation to all of the other content on your site. You’ll be able to use the insight you gather to make improvements and tweaks for your next big piece of content. You can also use it to prove the value of the content to decision makers within your organization or your clients’ companies. You know what happens when they start to see the impact of big content? You get to do more. Booyah!

Goal Completions

Front and center on the Real-Time Dashboard is a widget that shows your goal completions. By default the dashboard has all goal completions set. That means that any goals you’ve set site-wide will be measured on the specific piece of content this dashboard is measuring. We’ve put it first on the dashboard interface because it can have the most impact on proving the value of the big content you’ve produced.

Depending on the objective of your piece of content, you might want to only measure for a project-specific goal, though, especially if you’re working to improve brand awareness rather than get conversions. In that case, you’ll want to make Engaged Visitors your goal, which means you’ll have to create a goal just for this piece of content. Here’s how you can do that:

Setting Goals

An engaged visitor is a visitor who spends more time than average on the site. To determine what that means, you have to first find how long your average visitor spends on the site as a baseline measurement.  Check out the Audience > Overview report. The Avg. Visit Duration is the metric that gives you the site-wide measurement.

Next, you’ll need to create your new goal. In order to do this, visit the Admin > View Goals section and click “Create Goal”:

Choose anywhere from 2x – 10x your average visit duration for the goal setting, depending on what you believe will represent a truly engaged visitor:

Active Visitors

The next real-time widget is your Active Visitors which shows you how many visitors are currently on your site. As I stated before, measuring this regularly can give you a good idea of when you might need to refresh your outreach efforts. It will also help you monitor how much traffic you’re getting from each outreach element and inform you of the best places to expend more time, energy, and resources.

Active Visitors by Source

Next up, you’ll find another real-time widget, the Active Visitors by Source widget. Keeping your eye on this metric will help you understand where your current traffic is coming from. Understanding this will help you make on-the-fly tweaks to your outreach strategy as you determine what’s working and what isn’t.

Active Visitors by New vs. Returning

The New vs. Returning widget will give you a real-time look at what kind of consumer is currently active on your piece of content. If there are lots of new visitors, you know that your outreach is working to effectively drive traffic to the site. A lot of returning visitors, on the other hand, can be indicative that your piece of content is acquiring “content evangelists” – essentially that your content is engaging enough to draw people back to the site.

Active Visitors by Location

The Active Visitors by Location is another real-time widget that can help boost your content campaign. Keeping an eye on this data can help you understand the regional appeal of your content, where people are consuming it, and help give you some ideas to shift your outreach resources.

Pageviews in the Last 30 Minutes

The final real-time widget is the Pageviews in the Last 30 minutes graph. This gives you a look at how your content is performing within a fairly short window. It’s helpful if you can’t monitor the dashboard 24/7 to at least get a 30-minute window into the not-so-distant past. By comparing this chart to your outreach efforts, you can glean some pretty valuable information on how each element of your outreach plan is working. For example, if you know that someone influential has tweeted about your content, you can keep an eye on your pageviews to get an understanding about just how much impact a single tweet from an influencer really can have. If it’s a lot, you can configure future outreach plans to have more social outreach and less email.

Pageviews

This is a static measurement and will give you an idea about how many people visited your piece of content over a specific amount of time. It’s a valuable metric for determining the overall appeal of a piece of content throughout its lifecycle.

Uniques

This will measure the number of unique visitors your big content garners over a specific time period and is useful for determining the overall reach of the content. Essentially, it allows you to know how many unique pairs of eyes landed on your big content.

Uniques by Source and Visitor Type

Next, the static Uniques by Source and Visitor Type graph is a simple way to determine how many unique visitors your piece of content drew over a specified amount of time and from which sources. This metric can be vital in understanding what outreach worked, who your content appealed to, and how you can tailor future content campaigns for maximum effectiveness and success. The blue and green in each bar is the New vs. Returning breakdown we discussed earlier.

Avg. Time on Page, Bounce Rate, and Exit Rate

Finally, you have static widgets Avg. Time on Page, Bounce Rate, and Exit Rate. Keeping an eye on these over the lifecycle of your big content can help you understand how site visitors responded to the content in comparison to all other content on the page. Are they staying on the site longer? Are they continuing on to other content? Did they just stop by for that piece and then leave? The better you understand how the public interacted with your big content, the more you can do to tailor it to your reader the next time you create a piece.

Installing and Configuring the Dashboard

Installation

Installing this dashboard is a fairly straightforward process. Simply open up your GA page and then cut and paste the following link into your browser’s location bar—aka the spot where URLs usually go: https://support.google.com/analytics/answer/1068218

You will be prompted to add it to a profile. Add it to the profile where you’ll be staging your big content.

Configuration

Since this is meant to be used for a single piece of content, all the widgets in the dashboard will need to be configured to the page on your site you want to measure.

In this case, I’m measuring our Title Maker.

Make sure you set every widget in the dashboard to only show the page exactly matching your URL:

The post The Big Content Real-Time Dashboard Template appeared first on Portent.

Change is in the air around Portent. Change that’s directly tied to how we see the future of Internet marketing. And it’s exciting. And it involves cool design innovations like parallax scrolling and HTML5 animations.

As we shift our focus more and more towards what we call 10% content—deeper, larger projects that take bigger risks but can garner larger rewards—we’ve shifted some departments too. The Content team here has officially moved over and joined Design to form one Creative Services super group, a la Crosby, Stills, Nash & Young. The result? We’ve got some really big and exciting projects coming up for our clients that will blow your socks off.

To celebrate—and maybe show off a little—Design hotshot Jess Walker and I have teamed up on this interactive infographic that details the reasons we at Portent love learning new design techniques. Click through for The Cutting Edge: Ten Reasons Why We Fall for New Design Technologies (and You Should, Too!)

The post Parallax Scrolling? HTML5 Animations? Why We’re Falling for New Design Techniques appeared first on Portent.

The very first winner of the Best Section in the Portent Office has been selected and it’s none other than… The Southeast Corner, aka The Southies! This section includes the Content and Social Team, Isla, Sara, and myself, as well as the PPC super team of Michael, Ryan, Chad, Kiko, and Tim, and an added bonus of two of Portent’s finest Account Strategists, Stephanie and Kimberly.

I spoke with a few of the Southies to see how they are handling their victory. Senior Content Strategist Isla McKetta replied:

“Well, we’re really not surprised considering we didn’t inform anyone outside of our section about the voting. That decision seems to have really worked in our favor,” she said. “Now, if you excuse me, I need to finish creating this Survey Monkey which I’m going to send just to myself. I think it’s time we elect someone Portent Employee of the Year.”

Kiko Correa, PPC Strategist, chimed in:

“We really have deserved an honor like this ever since we survived being bombed (threatened, erroneously),” referring to an incident in which the Southies banded together at the windows and watched with bated breath as a bomb-defusing robot dismantled what turned out to be a harmless backpack left out on the sidewalk. Those were some particularly tense and harrowing moments.

The bomb squad robot at work on a black backpack. @KIRO7Seattle pic.twitter.com/ECoTcjJKaZ

— Rebecca Bridge (@rebeccabridge) April 16, 2013

Michael Wiegand, Senior PPC Strategist and Portent’s resident Google Analytics Whisperer added in:

“Really, this win is about the incredible people in this section. My PPC homies aren’t just wicked smart, they’re also a total hoot to be around. Stephanie, Sara, Kimberly, Isla… it’s just great to sit in a spot at work with such a talented and diverse group of people. Of course, like every town, even the Southie’s have their proverbial ramshackle house with a broke-down Thunderbird rusting out on the front lawn.” When pressed for more on what he meant, Michael clammed up, but stared silently in the direction of my cubicle.

I was also curious to find out what the slightly-less-good seating areas thought about the Southies’ victory. George Freitag, SEO Strategist and a longtime denizen of South Central Portent, seems to be taking his section’s defeat in stride:

“The Southies really are a great group of co-workers. They are totally worthy of this award. I oftentimes find myself pretending to get coffee just so I can take a stroll past their desks. Sometimes one of them will look up and wave to me.”

As of print time, we’re still waiting for a response from the Isle of Katie’s sole inhabitant, Marketing Manager Katie Fetting. In what is perhaps the only downside of her otherwise pretty cool habit of sending all communications via floating glass bottles, they sometimes veer off of course and end up swirling around in the whirlpools over by the Creatives’ Corner of Creativity.

One final note, the Southies weren’t the only Portenters to win an award recently. Ariana Burgess, Account Strategist extraordinaire was recognized by her fellow Shannon’s Hollow dwellers as having the “Sunniest Smile in the Hollow.” She brought in some delicious chocolate cupcakes to celebrate. Alexander Nessel, a fellow Account Strategist in the northern wilds of the Hollow, ate six of them.

The post The Life of Pi Part III appeared first on Portent.

Content strategists of the world unite!

Have you heard? Content marketing is the future. I hear you saying to yourself, “But you’re an inbound marketer, Rebecca, isn’t that statement just a tad self-serving?” It’s not just me. Look at the spike in interest over the past two years:

This is a conversation that’s being had over and over again, both in and out of the inbound marketing industry. If we’re right about content as the future of the Internet (hint: we are), then marketers need to make some promises to ourselves and the larger world. And then we need to keep them, so listen up. This is our manifesto.

We will respect the Internet as a place

You know how you’d never, ever go over to your grandmother’s house and put your dirty boots on her coffee table? You know, because you respect her? Well how about we all stop putting our dirty boots all over the internet!

From now on, we promise, collectively, to only produce content that adds to a larger conversation. We understand that people come to the Internet for two reasons: to be entertained and to be informed. We will endeavor to always create content for our clients which achieves those means. We will NOT:

• Write the same old, tired list post that’s been written fifty-billionity times before
• Write content whose only purpose is to contain keywords and links
• Publish content that would embarrass us if it had our names on it
• Write content just to have a content strategy
• Add blog posts just for the sake of keeping your blog content “fresh”

I know, I know, our clients want guest posts, they want link building, they’re not going to let it go easily. There’s not a lot we can do about these requests other than set out to prove that the new strategies are actually more effective in the long-term for our clients.

We know that our clients will come into our engagements with their own strategies. That’s okay. But we will do our best to educate our clients on why the old techniques don’t work anymore while simultaneously arming them with a full understanding of why we are making the choices that we are.

We will look into the future and not dwell on the past.

Look, we’ve come a long way, baby, but in a short amount of time. I mean, remember when this lovely blog post title was indicative of what people expected of inbound marketing?

Image courtesy of Ricardo Bueno

Let’s promise ourselves that we will not go back there. Yes, keywords are important, but perhaps even more important to the world of inbound marketing is authority. It’s content that is lasting and meaningful that will end up doing the most for our clients in the long run – and will help keep the Internet a place that we all want to hang around in. We will anticipate and be the future of the internet before it happens.

We will understand that “content marketing does not exist as a tactic”

We are not black hat SEOs, after all. We are writers and marketers and designers and creative folks who have more to offer than just a few gimmicks. So, to paraphrase my boss, Ian Lurie, content marketing is NOT a tactic or something that exists at all, really.

What does exist, however, is marketable content. Or at least it could exist if we made it. This is content that allows us to help our clients build a strong and dynamic message, then communicate that message effectively with others in order to grow an audience. Let’s be like Kevin Costner and realize that if we build great content, our audience will come.

We will match our content to our client’s needs

You know what would be fun? If every client was a “Red Bull” client who put their content first and their product second. But they’re not. And that’s a good thing. After all, there’d be no balance if all we ever produced were extreme sports videos and viral content. Plus, for most clients, that kind of content would stand in opposition to the needs of their brand. What are the needs of the brand?

We will take the time to find out and then we will build a body of content that enhances their brand. We will find out what types of content could be the equivalent of a viral sports video in their field and we will help them produce it. We will be the doctors of the Internet and we will first do no (brand) harm.

We will push our clients to the content edge without pushing them over

Oftentimes, our clients want to see a return, but they don’t want to take a risk. That’s not okay. Yet, it’s also not okay for us to step all over the brand messages that they’ve spent years developing. Instead, we will develop content that builds on their existing work but that also pushes their brand forward. Here at Portent, we call this the 70-20-10 strategy.

Clients tend to want to stay solely (and safely) within the 70% content. Or they tend to want that infinitely-more-difficult-to-produce 10% content. It is our job to convince them that it is not an either-or and explain to them why balanced content is the best content. Then we’ll act on those strategies and create content that improves our clients’ sites.

We will assign real value to our work

It’s simple. We know that we are doing important and valuable work for our clients, yet we’re not always the best at communicating that value. That’s partly because it’s more difficult to assign a specific analytical value to content that’s intended to build authority. Not domain authority, but honest-to-goodness brand authority.

We can look at bounce rates and repeat visitors and such, but the real work that we’re doing isn’t a quick fix, so those results don’t really reflect the long-term aim. It’s not our clients’ faults that they don’t “get” content, it’s ours. So let’s fix it.

So what do we do? We work to find new ways to convey value in content. We do case studies. We learn the metrics that we can use to measure value. We figure out algorithms that go beyond the scope of Google Analytics (but we still learn how to prove value with Google Analytics). We work together as an industry to prove the value of the very difficult work that we do.

We will discover new things every day and find ways to challenge ourselves

In order to do the best work that we can – every day, we must remember this motto and repeat it to ourselves:

If I’m bored while writing the content, then it’s boring content.

If we’re not consistently learning and having fun at our jobs, we will remember that it shows in the caliber of our work. We will remember that this isn’t a job that can be done by rote if we expect to succeed. When we’re on our five hundredth product description, feel as if our eyes are bleeding, and that every adjective we’ve ever known has escaped our brains and floated off into the ether, we will stand up! We will walk away! We will do something else or talk to someone in another department.

We will rotate and balance the work that we do for our clients so that we stay fresh.

Furthermore, we will spend time every day learning, growing, and developing new techniques. We won’t be content to let someone else tell us what works on the Internet; we’ll actively try new things and make these discoveries for ourselves. We will read up on the latest thinking, we will go to conferences and meetups and engage with our peers, and then we will form our own strategies. And we’ll share them.

We will endeavor to be seen as the strategists that we are

The nature of inbound marketing demands that we work fast to obtain the best results. While in traditional channels of marketing and advertising decisions are made over many months and by committee, this is not the case with inbound marketing – which has made us all strategists in ways that other types of marketers could only dream of.

We recognize this and we will endeavor to be thought leaders. As inbound marketing’s star rises, we will rise with it. We will recognize that for many years, our field had a bad reputation, yet we knew the work we were doing was important. Now that the value of a solid content strategy is being recognized, we will not rest on our laurels. We can still be the “cool kids” that we’ve always known we were, but we will continue to engage intellectually. We will create content that is the best and that is the smartest.

We will change the world (one blog post at a time)

We will. Or at least we can. Now let’s do it.

The post The Inbound Marketing Manifesto appeared first on Portent.

A lot of questions for sure, but here’s what we do know. This will almost certainly increase the amount of Facebook-specific marketing requests we receive from clients. It will force us to think differently about providing new and engaging Facebook marketing tactics. This will be especially important for smaller and local businesses, who will have to engage in special promotions, special events, coupons, contests, product launches, and, OMG! SCAVENGER HUNTS!

Allow me to explain. Then watch while I work in an interview showing how the Seattle Opera gets inbound marketing (and how you can, too).

You see, one might say I have a slight affection for scavenger hunts. Or you might say that I love them more than anything except certain members of my family and my dog. I’m competitive, which I think stems from being an identical twin, but we needn’t psychoanalyze me. Scavenger hunts are a perfect outlet. I don’t mean I like to win; I mean I need to win. Like I wouldn’t actually push an old person off the sidewalk if they were lollygagging around between me and my chance of winning a scavenger hunt, but I’d consider it. And there’d be dirty looks given.

I like them so much that I’ve participated in five scavenger hunts in the past eight months—all of them put on by local businesses as part of a social media marketing campaign. Here I am doing one for Schlage Locks called Locked in a Tiny House:

Nevermind the dorkiness: I had to submit a picture of me mimicking the hammering man in front of the Seattle Art Museum!

I would ultimately come in 2nd place in this, just missing out on one of those giant checks in the sum of $5,000. I won a keyless entry door lock that you can operate from your smartphone instead. The perfect prize for an apartment dweller like me. Ultimately, it was a lot of fun, check it out:

Woohoo!

And here I am after racing around Seattle in one put on by Icelandair to celebrate their new non-stop service to the city:

Second place. Again.

Guess what? I finished in 2nd place here, too, and just missed a trip to Iceland. Instead I won a sizable gift certificate, a t-shirt, and a CD compilation of Icelandic music.

In fact, I always come in second place. I’m an almost winner. I’m the Susan Lucci of the scavenger hunt scene.

The marketing side of scavenger hunts

Yet, scavenger hunts aren’t just fun for people like me to do. They’re also a great way for companies to build brand awareness and develop positive associations in the minds of the participants. Was I in the market for a new lockset? No, can’t say that I was. But when that time comes, who do you think will be the first brand that comes to mind? Schlage. In participating and enjoying their scavenger hunt, I’ve subconsciously made the connection: Schlage = locks.

Oh, and as for Icelandair? Guess where I’m going next week? Yup, leave a seat open at your table, Björk, I’m coming for a visit. I’ve always had a casual interest in seeing Iceland, but I can say with 100% confidence that if it wasn’t for the scavenger hunt, I’d probably have settled on a more typical February escape from Seattle, like Hawaii. It is this top-of-mind presence that determines whether or not a social campaign is a success. And I even still follow both brands on Facebook because, well, I find them likable.

But are they effective?

Now, just because I have a predisposition to love scavenger hunts, doesn’t necessarily mean it’s an effectual tactic for businesses. In order to find out just how effective a scavenger hunt might be for a small business, I decided to do some research. I did a quick search to see if there were any taking place in Seattle. I got lucky and found that the Seattle Opera happened to be holding an online scavenger hunt the very next day. I figured I’d participate (duh), keep an eye on engagement, and perhaps reach out for comment from the organizers.

The next day I was ready to compete. I waited for instructions from their blog, and when they came the race was on. There were some really fun tasks, each step leading to the next:

• Watch YouTube trailers for hidden annotations
• Decode binary from the source code of previous blog posts
• Find the original source of an image
• Look up some of the cast members bios

Turns out this was pretty difficult because an understudy was filling in for this character.

Finally, the last clue instructed me to send an email to a secret address. Guess what?

Hi Rebecca,
I’m sorry to say you were so close, but we had our final winner e-mail just a minute before you. Thank you so much for playing, though, and keep an eye on our Facebook and Twitter in the future for more opportunities and giveaways!

Drat. Well, it certainly was entertaining and surprisingly intense. I had no idea that an online hunt would be so nerve-wracking. Furthermore, it’s been a few weeks since the hunt and I still appreciate seeing their updates in my newsfeed, so I haven’t unfriended them on Facebook. Do I like opera? Can’t say that I do, but I know where I’m going if I want to purchase tickets for a theater-loving visitor.

You can imagine that for a smaller-sized business like Seattle Opera, the considerably lower cost of running a scavenger hunt online is pretty attractive. Not to mention that the barrier to participation is incredibly low because competitors don’t have to leave the comfort of their desk chairs.

Lessons from Seattle Opera

So just how effective was the scavenger hunt for Seattle Opera? And how much preparation and planning was needed? I asked Tamara Vallejos, the Public Programs and Media Associate for Seattle Opera.

Rebecca Bridge: How much engagement did it bring you on your social media accounts?

Tamara Vallejos: I’m still putting together a report on this for our web team, but I’ve looked at numbers for at least the initial day of the hunts (there were four days total) and there were healthy spikes in traffic to our Yelp page, blog, and several pages on our website that we placed clues on.

I haven’t looked at if we gained new followers on Facebook and Twitter (the networks on which we released the first clue each day), but the objective was never to gain followers; instead, we wanted to reward our amazing fans with a fun game and prizes, as well as increase awareness of Cinderella, the rest of our season, and the various channels we operate online and the breadth of content we provide.

Bridge: Did you have any conversions (i.e. ticket buyers) related to any of those visits to your website/blog/YouTube/Facebook/Twitter accounts?

Vallejos: We actually haven’t had time to dive into our analytics for this yet!

Bridge: Who put the hunt together? How long did it take to embed the links, etc.? Which social networks drove those most engagement?

Vallejos: For the most part, that was me. We’ve done an in-person hunt the past couple seasons (where we posted clues online but people had to go to a physical location in Seattle to find their prize), but we found that a lot of people couldn’t participate because they had to be at work or with their families, and the we also had a few repeat winners, so it seemed to be the same group of people playing each time.

My hope was that a digital hunt could bring in a larger number of participants, including some new names, and based on the interactions we received via Facebook, Twitter, and e-mail.

There were a couple hour-long group brainstorming sessions with members of the PR/Marketing department to lay out the basic framework (how many days, what the prizes would be, etc.). Then I mapped out the clues. It took about three or four hours per hunt to figure out a trail of clues, as well as get all the copy written and additional content (photos, audio, etc.) prepped so that it would only take me about 5-10 minutes to set each hunt up before it went live at 10 a.m. each day.

We posted the first clue on Facebook and Twitter, and Facebook seemed to drive more traffic. Even so, our Twitter players were the more conversational group, retweeting our updates, tweeting at us for hints or advice when they were stuck on a clue, and just chatting about the hunt in general.

Bridge: How did you reach out to the community to let them know about it?

Vallejos: We put out a press release about a week before, and wrote a blog post with all the details that we shared to our Facebook and Twitter.

Bridge: I know that one goal of the Seattle Opera is to draw in younger fans. I know that you have discounted tickets for folks under 40 and things like that. Do the scavenger hunts relate to trying to reach that audience?

Vallejos: We started placing a large emphasis on our online presence beginning in about 2010, and I don’t think that was with the specific goal of attracting younger audiences. When we produce content for the web, the goal is usually to showcase the million amazing things about this art form, because there’s something for practically anybody, no matter their age. We have how-to videos for stage makeup, close-up photos of costumes with detailed information about fabrics and techniques, audio of our singers in performance, videos with rehearsal footage, Q&As on our blog with conductors, singers, lighting designers, stage directors, and so on.

The web gives us the opportunity to really tell our own story and to share with our community what makes opera so special and unique. Plus, we can highlight aspects that are often overlooked, and perhaps break down some stereotypes! I’ll say, though, that with this digital hunt, our participants seemed to skew younger—but that wasn’t necessarily a goal from the start.

Why scavenger hunts are the future

My biggest takeaway from Seattle Opera’s hunt was how exciting, engaging, and fun the brand is, not something I would have thought I would say about opera. Exploring their various social media pages allowed me to see the playful side of an art form that I thought was staid, stodgy, and, honestly, for old people.

And I suppose that’s the point. We need to find ways to make our clients stand out while aligning with their brand messages. I’m not the only one who thinks gamification is an important tool for that, y’all. After all, having a bunch of people running around a city, or posting to Facebook or Twitter, in your name, and having a great time doing it, isn’t a bad way to bring attention to your brand. And, Facebook graph search is about to make those “likes” and check-ins a lot more valuable. And who knows, with the upcoming changes, it might just be that thing that gets you more social attention than your competitors.

Considering hosting an online (or offline) scavenger hunt as a social media marketing campaign? If so, will you please invite me?!

The post Why Facebook Graph Search Will = More Scavenger Hunts (Yay!) appeared first on Portent.