Articles by Steve Gahler
Steve Gahler // 23 Jun, 2014
Marketers Dying By A Thousand Data Points
Data tells a story about the past, and helps us understand what we can expect in the future. But just like life, data has no guarantees. Even with all the data points and information in the world, it takes an experienced mind to transform insight into meaningful action. Marketers need to fill the gap between… Read More
Steve Gahler // 19 Feb, 2014
Advertising Will Soon Reach a Digital Tipping Point
While television continues to have its strong hold on ad dollars, digital is a rapidly growing category and there are no signs of it slowing down. Take for instance Google’s $3.2 billion cash acquisition of Nest, with many reports suggesting it’s a play to better target ads in the home. These investments are increasingly putting… Read More
Steve Gahler // 16 May, 2013
Manage Stuff, Lead People: How to Turn Workers into Leaders
We’ve all seen it happen. An employee is doing killer work, initiating great ideas, and displaying a willingness to take on larger projects. The employee is quickly promoted to a manager position. But while this top employee has excelled at the tactical parts of the job, he or she has never managed a team before.… Read More
Steve Gahler // 10 Jan, 2012
Why Portent and Why Me?
Ever notice that companies mirror their leaders in personality, expectations and culture? I had met Ian Lurie on several occasions over the last couple years and immediately learned to respect his unmatched knowledge, integrity and vision. His company and, more importantly, the people at Portent mirror Ian. When the opportunity came to collaborate with him… Read More