Google analytics video: Diagnosing lost SEO keywords
Ian Lurie Aug 12 2011
Since I ranted about internet marketing training yesterday, I thought I’d post a video I just did for the team. This one’s a really quick look at Google Analytics, and how to do a fast analysis of lost organic search traffic:
Quickly find and diagnose lost keyword-specific traffic in Google Analytics.
I never build these as the be-all and end-all. Instead, they’re supposed to show folks what’s possible and let them go from there.
Let me know what you think…
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Ian Lurie
CEO
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More
2 Comments
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A five minute video to show my partner that our stumbleupon ads are worthless and that the social media clickthroughs that have insane time on site are the bomb?
Thanks Ian!
Great video, Ian! Perfect timing as we’re launching our new website soon and it’s good to know what might happen to our analytics and what to look for in the data.
Would be interested in a part 2.