Google Analytics Tutorial 6: Visitor Segmentation
Ian Lurie Mar 29 2007
I haven’t forgotten about the video tutorials, I promise.
Here’s the latest, in which I go over Google Analytics’ cool visitor segmentation feature.
Before you watch, note that my brain shut down for part of the tutorial, and I made at least four mistakes when typing in the javascript code – don’t use the example I type in during the tutorial. Instead, use this:
<script type="text/javascript">
__utmSetVar(‘readhomepage’);
</script>
Note the single quotes, and the correct script name. Do as I type in my blog, not as I type in my videos.
Click here to play in Quicktime:
Past Editions:
Google Analytics Tutorial 1: Setting Up
Google Analytics Tutorial 2: Essential Stats
Google Analytics Tutorial 3: Digging Deeper
Google Analytics Tutorial 4: Goals
Google Analytics Tutorial 5: Search Analytics
Ian Lurie
CEO
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More
