Keep your titles short, simple and obvious. Look at the image below. It’s a partial screenshot of my RSS reader. This is your space to hook me. If you don’t, I’m not opening your story. I have 241 unread items. I don’t have time to read them all so I’ll pick and choose based on my interest.

If you think I am an outlier, you’re right. Most people don’t use feed readers. Outside of search engines, people learn about stories on sites like Twitter. Twitter has a 140 character limit, including the link.

Consider who the people posting stories onto social media sites are.

1. They are your most engaged readers.
2. They are the people most likely to use feed readers.

Don’t write Big Red Orb Rides Bull to China.

Write Apple Stock Up 30% after China Sales Agreement.

Remember the mantra: Short, Simple, Obvious.