Key to a Great Web Site: Fire the Committee
Ian Lurie Oct 11 2007
Sage words from Seth Godin“Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a dealbreaker.”
Web design by community never works. The 2-3 times I’ve seen it tried, design stretched out for months, my designers started developing nervous twitches, and the final product was either bland or downright lousy.
Please, take some leadership: If you’re in charge of marketing, you decide how the site should look.
Ian Lurie
CEO
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More
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Seriously. I have to work with committees all the time and it’s more pain than I’d like to handle on a daily basis.
If you’re in charge of marketing, give the developer some guidelines, and let THEM decide how it should look :) As per Seth’s point #8 in the same article, and my post here – http://leenutter.com/2007/10/12/im-a-beautiful-and-unique-snowflake
I worked with a “committee” recently and it dragged and dragged – months! I actually lost what I was trying to do in the mess of imput. The final site turned out ok but everyone was turned off by the process including the client and that wasn’t worth it.