Usability Smackdown: Alaska Airlines
Ian Lurie Aug 17 2006
I go to an airline’s web site for two reasons: To make a reservation, or check on my flight status.
It’s easy to make a reservation from Alaska Airlines’ home page. But try to find the flight status link. It’s there, I promise. It’s just really well hidden.
Why not at least make it a tab, like United Airlines or Continental? Or, even better, give it equal real estate and attention, right on the home page?
If part of your brand is providing easy access to the country, and the world, I suggest providing easy access to information about your services, too…
Ian Lurie
CEO
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More