Just How Fast IS Google?

Blink.
Apparently that fast.
I just did a little test, took a random blog and bookmarked it using the ma.gnolia.com bookmarking service.
I searched Google for the address of the bookmarked site 10 minutes later and there it was in the results:

I’ve talked before about Google’s incredibly fast blog search updates. This is a little different.

Why it Matters in Internet Marketing

If your client says “Oh, it’s OK. Those busted pages won’t get picked up by Google for a few weeks anyway.” pick up a medium-weight book and drop it on their foot. Twice.
I’m not saying Google will crawl everything as frequently and as fast as they crawl the ‘latest bookmarks’ page on a major site. But you have to be mindful that they could crawl and add your new pages in minutes or hours.
That means you need to:

• Have your TITLE tags in order before you launch the new pages;
• Have any potential search engine roadblocks removed BEFORE launch. Not after; and
• Include the major bookmarking services, like Ma.gnolia.com and Del.icio.us, in any launch strategy.

Ignore this advice at your peril. Soon, Google may be indexing stuff using time travel. I dunno…