Here’s a quick case study: Me.

I’ve been marketing my book a bit for a week now, and had a nice burst of orders on the first weekend. Then things tailed off. A look at my traffic report told me folks are getting to the page and reading about the book , but not buying it.

Which either means 1) They don’t want my book or 2) Something is discouraging them from ordering. Since I can’t do much about 1 just yet, I focused on 2, and made these changes:
– Made sure folks know that shipping is now via US Mail 3 Day, rather than UPS.
– Made the cover screen shot a link to order the book.

Now we’ll see if I like my own dog food, or choke on it…