Personas Presentation at SMX West: My Slides
Ian Lurie Feb 26 2008
I just finished my presentation at SMX. It was an absolute blast. I sat on a panel with Gord Hotchkiss of Enquiro and Brian Bond of FutureNow, Inc..
A big crowd, lots of questions, great audience.
Here are my slides, if you want ’em:
slideshare.net/wrttnwrd/search-marketing-with-personas/
David Wallace at Search Engine Roundtable also wrote a blurb about the presentation: Click here to read it.
Susan Esparza from Bruce Clay, Inc. did a really in-depth liveblog of the presentation too.
Ian Lurie
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More
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