Personas Tutorials

Ian Lurie Oct 9 2007

I’m on a bit of a personas kick lately. Here are the tutorials I’ve written to date:

Get In Your Customers’ Heads: Creating Great Personas

The introduction.

The 4 Rules of Personas: Creating Great Personas, Part 2

Applying personas directly to your internet marketing strategy.

3 Rules for Applying Personas to E-mail Marketing

This one’s pretty clear from the title, I hope…

Search Marketing and Personas: Opening Your Customer’s Heads

I go on a ‘Heroes’ kick, and talk about personas’ application to search marketing.

Here’s my post regarding SMX West, too. SMX West Slides, etc.

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