Let go of the link building wire: My presentation

October 9, 2012 by in SEO

I presented at Distilled’s Seattle SEO Meetup in September. My topic: Why link building is a lousy strategy, ‘content marketing’ as most marketers define it is just a way to sell more marketing books, and some reasonable alternatives. Here’s the annotated slide deck:

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Ian Lurie
/ @portentint
Portent's Founder & CEO

Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. more >

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6 Responses to “Let go of the link building wire: My presentation”

  1. Jey - October 9, 2012 at 11:21 am #

    Great deck. This is an excellent idea – it was a duh moment for me. Thank you for sharing Ian.

  2. Jason - October 9, 2012 at 3:36 pm #

    Really great deck Ian. I will say that I have fallen victim to “cranking out content” in the past. ;) Onward and upward!

  3. JR Oakes - October 9, 2012 at 8:27 pm #

    Is it me or it the deck broke?

  4. Ryan Markham - October 10, 2012 at 8:18 pm #

    Thanks Ian, it was great seeing your presentation at the Distilled Meetup. Content marketing is such an over-used term. Everything we create online a form of content in one way or another.

  5. Pam Aungst - October 11, 2012 at 2:50 pm #

    Excellent presentation! Wish I could have seen it in person, but I still gained a lot out of it. Thanks, Ian.