The Marketer’s Job
Ian Lurie Feb 5 2007
When clients come into my office, they ask what we do. I typically answer with a question:
“What’s your goal?”
They’ll answer with something like “Get more leads.”
I then answer:
“We’re going to help you get more leads.”
My job isn’t to design a site or do search engine optimization. It’s to help you move towards a goal. That’s what an internet marketer does.
Ian Lurie
CEO
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More
