Managing an internet marketing project can often feel like standing in the middle of a zoo when the monkeys finally make a break for it. Overdramatic? Perhaps, but the point remains – it’s hectic. At Portent, we have a team-based approach, which means multiple parties and timelines are in play, simultaneously. If not watched with [...]

I’m speaking at SEMPDX Searchfest next month. In the mean time, Todd Mintz asked me a few questions about client relationships and ‘tough love’. If you work with me, you won’t be surprised: Searchfest 2009 Interview w/ Ian Lurie

Everyone who has worked in internet marketing for more than 5 minutes has encountered the following situation: Someone, somewhere says something like, “I notice that the first chart on page 7 shows our bounce rate on the Press page jumped by 10% in February.” It sounds like a reasonable enough question. Why is your bounce [...]

Do you know it all, and just want someone else to take care of it? Or do you need help figuring out what to do? Save yourself a passel of hassle and know what kind of client you are before you call anybody for help.
Matched with a company who understands where you are in the Portent Client Matrix will reduce confusion and frustration and encourage achievement of your goals.

The father loves to brag about his kids (as I do). The CEO loves to brag about his team. I’ll spare you the kids. But I do want to introduce some of the team, and brag about their accomplishments. Tracy Beach is our COO and one of our creative leaders. He’s been with Portent since [...]