http://www.eigene-homepage-erstellen.net/blog/ppc/adcenter-match-types.htm Internet marketing company: Portent Interactive, Seattle, WA Fri, 10 Jun 2011 23:16:51 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.eigene-homepage-erstellen.net/blog/ppc/adcenter-match-types.htm#comment-98 aaron lauper Tue, 30 Mar 2010 16:36:04 +0000 http://www.eigene-homepage-erstellen.net/?p=300#comment-98 Hi Elizabeth, I apologize for the confusion you are having with regard to match types on adCenter. To be clear, we give preference to the exact match type from within an advertiser’s own campaign – if available - before selecting either a qualifying phrase or broad match. As for ranking them into positions across the marketplace, that is not determined by match type, rather by performance and relevance (among other factors). If a phrase match is more relevant and performs better than an exact match (which is not always common) – we will serve the phrase match. Using an internal tool, I have verified this expected behavior on the example query: “hdtv satellite”. Here is the case where we are serving both a broad (“satellite”) and a phrase (“satellite hdtv”) match in a higher position than an exact (“hdtv satellite”) match keyword. Thanks for your feedback. I’ll also reach out to our adCenter help team to ensure that their content is up to date. Aaron Lauper adCenter Product Manager Hi Elizabeth,
I apologize for the confusion you are having with regard to match types on adCenter.
To be clear, we give preference to the exact match type from within an advertiser’s own campaign – if available – before selecting either a qualifying phrase or broad match.
As for ranking them into positions across the marketplace, that is not determined by match type, rather by performance and relevance (among other factors). If a phrase match is more relevant and performs better than an exact match (which is not always common) – we will serve the phrase match.
Using an internal tool, I have verified this expected behavior on the example query: “hdtv satellite”. Here is the case where we are serving both a broad (“satellite”) and a phrase (“satellite hdtv”) match in a higher position than an exact (“hdtv satellite”) match keyword.
Thanks for your feedback. I’ll also reach out to our adCenter help team to ensure that their content is up to date.
Aaron Lauper
adCenter Product Manager

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