Pay-per-click (PPC) is a great Conversation Marketing tool. You can control and measure what you spend, and know what your ROI is, with a minimum of work. Plus, you can adjust your campaigns very, very quickly.

But there are some basics you should know. I’ve put together my PPC Marketing Checklist to help. It’s free, no strings attached. Download it in Adobe Acrobat PDF here.

I’ve been spending a lot of time on high-falutin’ advertising talk lately, so this time I’m going back to basics…