Comments on: Agile SEO using Query Deserves Freshness (QDF)

By: Kim

Kim — Tue, 08 Feb 2011 08:38:09 +0000

QDF, ay? I’ve known about it before, but I honestly had no idea it had such an impact on specific queries.
Would such thing only work on phrases that are getting tons of searches over time, or on phrases that according to Google will become searched for a lot (like the only related to Tiger Woods)?
You’ll have to excuse my English… I’m from Sweden.
/Kim.

By: John

John — Mon, 17 May 2010 07:20:51 +0000

I just learned something today, thank you Ian. I have never seen this phrase before now, but it does seem to make a lot of sense since the search engines are becoming more advanced and preemptively adjust SERP based on trending events. It’s an interesting concept that I’ll be sure to keep in mind from now on…

By: Charles

Charles — Thu, 06 May 2010 14:33:57 +0000

hi Ian,
Interesting take on the “freshness” factor. I’ve often wondered just how much weight it is given (hope that doesn’t make me kinda suck :) ). Seriously though, as a searcher, sometimes I want the “freshest” info out there, and other times I want the most authoritative that has stood the test of time. I like your theory that when there is a spike in interest (i.e. searches) that freshness is given more weight, as your Tiger Woods post would bear out. Very interesting and well-thought-out post. Here’s to QDF! Charles

By: Ian

Ian — Thu, 06 May 2010 07:32:15 +0000

@Dan The initial backlinks help but you have to keep things going. That’s why I like to see site owners keep building out hub content, at a minimum, and doing a link campaign at the same time at best.

By: Dan J

Dan J — Thu, 06 May 2010 06:40:31 +0000

So, what about after the trend for a particular topic has slowed down?
I suppose that backlinks generated from the one or two week stint at the top of the rankings for that term will help build the pages authority, thus keeping it high in the rankings?

By: Ian

Ian — Wed, 05 May 2010 16:05:05 +0000

@Miguel Yup that’s a great article. Although I have to wonder: Surely Google has other ways to determine page freshness?

By: Matt Burgess

Matt Burgess — Wed, 05 May 2010 16:01:55 +0000

Interchangeable usage of “Quality” and “Query” intentional? :P ‘Coz I’ve seen a lot of decidedly LOW quality articles ranking thanks to QDF ;)

By: Miguel

Miguel — Wed, 05 May 2010 16:00:33 +0000

You are awesome! Definitely a factor we have seen with blogs for a while now. Graywolf has a good post centered around the timestamps on pages and how it pertains to rankings that is relevant to this discussion. http://www.wolf-howl.com/seo/why-everyone-should-turn-off-blog-comments/