Comments on: SEO: Trading Tactics for Craft http://www.eigene-homepage-erstellen.net/blog/seo/craftsmanship-of-seo.htm Internet marketing company: Portent, Seattle, WA Tue, 14 Aug 2012 23:07:51 +0000 hourly 1 http://wordpress.org/?v= By: Marianne http://www.eigene-homepage-erstellen.net/blog/seo/craftsmanship-of-seo.htm#comment-42373 Marianne Wed, 08 Aug 2012 17:16:37 +0000 http://www.eigene-homepage-erstellen.net/?p=10862#comment-42373 Many thanks Ronald. My writing style has gotten me out of trouble as many times as it has gotten me in. So, I'm stuck with it. I'm very excited by the direction that we're going in as it brings search engine optimization further into the realm of user experience where I believe it belongs. Many thanks Ronald. My writing style has gotten me out of trouble as many times as it has gotten me in. So, I’m stuck with it. I’m very excited by the direction that we’re going in as it brings search engine optimization further into the realm of user experience where I believe it belongs.

]]> By: Marianne http://www.eigene-homepage-erstellen.net/blog/seo/craftsmanship-of-seo.htm#comment-42144 Marianne Tue, 07 Aug 2012 20:47:32 +0000 http://www.eigene-homepage-erstellen.net/?p=10862#comment-42144 We are on the same "quality content" page David and I'd add to that with realistic expectations on which queries will see that content in the top results. All too often, clients want to rank for term phrases where their site may not deliver the best "experience" to the searcher. This is what I believe that Google is trying to mandate, a good user search experience. However, I also believe this is not as easy as stringing together a set of binary instructions around where content is on the page and the level of interaction. Searching is an emotional and environmental activity as well as intellectual. This will make SEO more successful at the initial stages of site design/content strategy instead of at the end, just before launch, where it has all too often resided for the last many years. We are on the same “quality content” page David and I’d add to that with realistic expectations on which queries will see that content in the top results. All too often, clients want to rank for term phrases where their site may not deliver the best “experience” to the searcher.

This is what I believe that Google is trying to mandate, a good user search experience. However, I also believe this is not as easy as stringing together a set of binary instructions around where content is on the page and the level of interaction. Searching is an emotional and environmental activity as well as intellectual.

This will make SEO more successful at the initial stages of site design/content strategy instead of at the end, just before launch, where it has all too often resided for the last many years.

]]> By: David Sylvester http://www.eigene-homepage-erstellen.net/blog/seo/craftsmanship-of-seo.htm#comment-41965 David Sylvester Mon, 06 Aug 2012 23:28:31 +0000 http://www.eigene-homepage-erstellen.net/?p=10862#comment-41965 Based on what I have seen in SEO over the past year or so, I don't think the term has much meaning. Aside from the suggestions you mentioned, most of the SEO "best practices" consist of a short list of "do's" and a much longer list of "don't do's" (many of which had been in the "do" category for years). The people saying SEO isn't dead are those who are in the industry. It seems to me that if we now consider SEO to be some basic, easy architectual settings, plus an organized content strategy that aligns the topic of our sites with what people are searching for, then SEO barely exists. The goal is to create better and more interesting content, and not try to trick Google. Based on what I have seen in SEO over the past year or so, I don’t think the term has much meaning. Aside from the suggestions you mentioned, most of the SEO “best practices” consist of a short list of “do’s” and a much longer list of “don’t do’s” (many of which had been in the “do” category for years).

The people saying SEO isn’t dead are those who are in the industry. It seems to me that if we now consider SEO to be some basic, easy architectual settings, plus an organized content strategy that aligns the topic of our sites with what people are searching for, then SEO barely exists.

The goal is to create better and more interesting content, and not try to trick Google.

]]> By: Ronald http://www.eigene-homepage-erstellen.net/blog/seo/craftsmanship-of-seo.htm#comment-41926 Ronald Mon, 06 Aug 2012 18:19:33 +0000 http://www.eigene-homepage-erstellen.net/?p=10862#comment-41926 I love your writing style and technique! Very gathering and intelligent, resourceful, factual information that will assist myself and others. Finding what customers value is a culture that needs to be identified by people. When we tend to allow analytic machines do this we become unproductive and dependent upon numbers. I totally agree with you, great article! I love your writing style and technique! Very gathering and intelligent, resourceful, factual information that will assist myself and others. Finding what customers value is a culture that needs to be identified by people. When we tend to allow analytic machines do this we become unproductive and dependent upon numbers. I totally agree with you, great article!

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