Comments on: When everyone works together, SEO just works

By: John M

John M — Fri, 29 Jul 2011 09:53:14 +0000

Ian, thank you for your great post. You are definitely correct in that SEO campaigns can be much smoother when it is looked upon as a team effort. I find that it just doesn’t make business sense to take on clients with completely unrealistic goals…concentrate on the customers who will benefit and who you can deliver a high ROI.

By: Russ Lonczyna

Russ Lonczyna — Sun, 17 Jul 2011 17:19:59 +0000

Ian, I agree with this post with all my heart. In all aspects of business or in life things are always more successful when unity is established and everyone works together. I would like to add that another important piece of everyone working together is the sales team. If the account manager and sales rep are on the same page and the rep knows how to let the client know exactly how the SEO will be done, you will have a happy client and manager.
Great post, thanks for the examples.

By: Christian Greiner

Christian Greiner — Fri, 15 Jul 2011 22:03:11 +0000

Ian great job on dominating the SERPs so quickly. That really shows the power of everybody working together. I especially like your idea of using Google Docs to get everybody coordinated. Thanks for the advice.

By: Tim Bramer

Tim Bramer — Fri, 15 Jul 2011 11:59:04 +0000

Great article. When you get all cylinders (in this case teams) firing at the same time It’s magical.
I especially like the mention about how you did your outreach. Targeted, personalized and relevant Outreach is key. Having good tools that allow to find the best partners, complete your outreach, record the conversation, and the track the links is valuable.

By: Samir

Samir — Wed, 13 Jul 2011 14:05:07 +0000

I like this. While I’ve slowly been rolling out our SEO value adds one at a time, it makes sense to do these massive bursts of SEO valuable actions as well.
SEO is a lot like building your lung capacity:
Sprinting’s great, long distance is cool, but the best runs for building your lung capacity involves going on a long run and having multiple sprint-bursts during your run.

By: M

Wed, 13 Jul 2011 07:57:50 +0000

Nice post Ian!
Please notice that your Facebook meta og codes contain the info of the homepage for all pages.

By: Ian

Ian — Tue, 12 Jul 2011 07:53:13 +0000

@Susan I think that as SEOs we need to learn a lot about all of the disciplines we touch. Studying information architecture and usability was a smart move on your part, and it really makes it easier to bring everything together. Nice!

By: Scott

Scott — Tue, 12 Jul 2011 07:48:24 +0000

Hi Ian,
I cannot agree more. SEO requires information delivery across the digital landscape of a business to convey relevance. If all business units within the company are in alignment on the corporate goals, then access and green lights to the necessary areas of this infrastructure make it easy to optimize and rank higher. SEO should is an essential to all things concerning business.

By: Susan Silver

Susan Silver — Tue, 12 Jul 2011 06:51:27 +0000

I remember when I first came online how much SEO scared me. As a content writer I had to pick up the skills quickly. Then I wasn’t just scared of how to do SEO I got scared about the Search Engines blocking my content. It has really been this year that I feel that I get why we do it and why it makes user experience better.
I started studying Information Architecture and Usability and it has given me a lot of insight into why SEO works the way it does. In the end good SEO practice is good for you because it means people can easily find information without thinking to hard. I really would like to see more campaigns that can come together like this. Thanks for sharing :)

By: Devin Draper

Devin Draper — Mon, 11 Jul 2011 23:14:37 +0000

Ian,
I agree “When everyone works together, SEO just works” though unless you work with a company who only wants results but doesn’t grasp the concept of with teamwork comes results. It can be hard in that situation, but when the communication is there with limited drama it’s a lot more enjoyable when you see the turn out.
Great post!
- Devin