This webinar was originally given in October, 2012.

Transcript:

Shawn Besabella: Hello. Welcome to the Portent Webinar Series. My name is Shawn, and I’ll be today’s moderator for today’s webinar, which is SEO Tips for Small Businesses. Today’s webinar will be presented by Josh Patrice, an SEO Team Lead here at Portent. So without further ado, please join me in welcoming Josh. Hey, Josh.

Josh Patrice: Hello. Thanks for that, Shawn. As I said, today’s webinar is SEO Tips for Small Businesses, and you can see there Josh Patrice, and my Twitter handler here is @Syzlak, and then I also have my email there in case there are any questions that are a bit more in depth about some of the slides that you might see. You can write me at Josh@eigene-homepage-erstellen.net. We also have a Twitter hashtag free to use. If you wanted to tweet out anything, please use this hashtag; it’s #portentu, part of our learning series at Portent University. So if you have any questions that you want to go on Twitter with, you can use that. And we also have a link bundle for all the links that come up during the presentation today. You can go to Portent.co, and it’s co, not .com, /smbseowebinar.

And this is a chart we like to use at the beginning of every webinar that we do or presentation that we give where we talk about areas we are going to discuss today, and really today what we’re going to discuss in the realm of search marketing is this contact area, where we’re going to talk about SEO a lot, and then, of course, this retention area, which is going to talk about social and community and working those two together to have to increase conversion sales and visits. So let’s get started.

So this is you, that business right there. You’re a small business in a small town. The big city is off in the distance, and you’re the sunset, and what you’re really trying to do is to try and grow your brick and mortar and turn it into a more successful online business.

So this is where you want to be. You want to be a bigger business. You want to put the second, third, fourth stories on top of your shop. Maybe you want to open a few more shops; maybe you’re just online. Right? And you don’t have a brick and mortar, and maybe you just want to expand your site and expand offerings that you have for your site, and really what you want is more people coming through your door, your website, et cetera, and those people leaving happy. So how do you do it? That’s what we’re going to answer today.

One way we can do that is by leveraging our online entities, Google and Bing, which are search engines and provide local search, and then you have Yelp and Foursquare, which are business review oriented sites, and then you have Facebook and Twitter, which are social media oriented sites, and all these can really play a role in helping your brick and mortar site really succeed on the Internet, which as we all know is just a series of tubes.

So where do we start, and we’re going to start with the Internet, and as we all know, Al Gore invented the Internet. There he is installing it next to Bill Clinton. But what we really need to start with is your website, and I think it’s important nowadays to really stress the fact that – this kind of goes contrary to everything that I should be telling you – but nowadays you don’t actually need a website. Google Business Listings, Bing Business Listings, Twitter, Facebook, Yelp, LinkedIn, et cetera, the list of sites where your business can exist online is growing daily because everyone is trying to get hold of this local search market.

The reason why you should have a website and why we advise you to have a website, and why I would tell you that you’re foolish for not having a website, though, is because without the website all you are is that listing. All you are is a whole bunch of Yelp reviews, which may or may not be all that good. So to have a website where you can produce content, and you can build links, and you can build traffic, and you can have coupon giveaways or tell stories, et cetera, that’s really what you’re going to want to use your website for.

Now before we get too far, I just want to stress a few things about a website: If you’re going to have a website that’s just one paragraph and a phone number, that’s not that great of an experience. There’s not much content there. You’re not going to get too many people to be interested in that website, and it’s not going to go over that well, and what I would suggest you do is get a cell-hosted website, something like WordPress at Work, ‘cause it’s free software, and make sure that your URL isn’t something simple like businessname.wordpress.com. Don’t do that. You want something that speaks to what you are, and maybe even your locality, so that your business can have a strong URL and will be easily found and remembered by your users.

So let’s start by talking about after you have this website what the website is going to provide you, and how you’re going to make that website work for you, and how you’re going to do that is through SEO. There are only two things to know about SEO: There are onsite elements that you can edit, and there are offsite elements that you can edit.

The onsite elements, what we’re talking about here, is Navigation, so up there at the top, Navigation bar, you have Home, About, Book Now, Members Area and Services. You can tweak these to provide keywords that you really want to work with. So in this case it’s a fitness expert/personal training sort of thing, so Fitness Services, Personal Training Services might have been a good choice there . You can have keywords in here that would help your page rank, so by putting a couple keywords in, two to three on a page that are about the page, that’s really going to help.

You can optimize images for image search. You can change heading tags, which are H1, H2, H3, and those can have keywords that will help you rank. You can do this, which is page titles. Page Titles, actually at the top of your browser bar, that, but in this case I pointed to the title of the business just for reference. And then you can have content, and content, and content is really important. Here there are a couple of customer reviews, and then, of course, there’s the welcome and the fitness blog, and so there’s a decent amount of content on this small business page.

What does it mean to have offsite SEO? Offsite SEO is building links from other sites. Offsite SEO is working on your reviews and Yelp and Facebook, LinkedIn, et cetera; offsite’s working with your images to make sure that they rank well on image searches, which is kind of a hybrid of onsite and offsite, things that you can do, but it’s another aspect, and it’s getting anchor text pointed to your site that has your ideal keywords in it, so fitness instructor or fitness services, et cetera, pointing back to the site. And also it’s using social media like Twitter, and you see here the Twitter feed is incorporated into the site down at the bottom right.

So let’s talk about Google a little bit, and why all these things matter. So Google has like 200-plus ranking factors it uses to evaluate your site versus your competition so it’s important to be trying to update your site properly and update your site frequently enough that you’re not just another site on the web not paying attention to SEO, but you’re actually outperforming the other guys.

So then we get to this situation: We have a whole bunch of people wanting to come to the website. They find the website, and then they go to your business, but what information do we have about them? What’s next? What can you do with this?

So Google Analytics is important, and what’s also pretty cool, if we do say so, is this small business dashboard that we just released today. So in Google Analytics at the top of your account you can look at a dashboard that has your five, six, seven most important tools, reports for your company, and so what we did was put together a little small business dashboard that we’re inviting you to all to download. There’s a link here and, of course, the link bundle, which was mentioned earlier, and we’ll mention it again before we’re done, will provide this link for you as well, and you can download that link dashboard and it will give you insights into your visits, your percent new visits, your location of your visitors, what URLs they’re coming from so that you can tailor content, et cetera, and it’s a really great dashboard that you can have that will really help you out, and then there’s also a blog post that goes along with it, and that was posted about an hour ago, and it’s here at this URL, and this really defines everything that’s included in the dashboard and really allows you to understand what reports are customizable and what reports go over everything.

So when it comes down to analytics for the small business, I like to stress these three things: I like to stress visits, pages, and referrals, and really the reason why is that I’m stressing when you’re a small business your site’s traffic volume is really going to be very important to you. It’s important to every small business; it’s important to large businesses as well, but a lot of times with a small business you are trying to grow your brand, and the main way you’re going to do that is by growing visits to your site. The visits reports are available in Google Analytics are also very helpful because they can allow insight into not only your traffic, but your site’s visibility, performance, usability, page views, and through all that data you can better assess how your visitors are using your site and why they’re coming to your site and allowing you to make your content even better.

And speaking of content, the next thing that I would refer you to is Pages Report, and using the All Pages Report you can retrieve information that will help you understand where your users are going on their way to either converting on your site or leaving your site, and that’s very important as well. You can also find out which landing pages users are coming to, and you can then try and leverage that for your social media efforts.

The last thing is referrals. Referrals are very important because they provide an opportunity for your small business to reach out and find out where your visitors have come from, because referrals is essentially the links that your website is getting, and for anyone who doesn’t know or isn’t familiar with Google Analytics, and just a quick explanation, referrals is the traffic referral so it will say something like “Facebook.com,” or it can go even as in depth as the actual URL that directed traffic to your site. And so the reason I say that that’s important is it’s a way to do link building – oh, that’s Linc from the Mod Squad – so we want to build links based on the content that’s already working for you; i.e., the pages, and we also want to build links based on referrals that are already pointing to. So if a lot of your traffic is coming from Twitter, and it’s pointing to one of your services pages, well, then you should get more active on Twitter and try and direct those people to convert for your business or to come into your shop or to read more about your services and not just the one.

So ways to build some links: One thing is to build internal links in, and this is something that a lot of people tend to forget about, especially in small businesses and people who are writing blogs for their home business, et cetera. Internal links are very important because they allow you to link from your top level content, so your homepage, your services page, About page, et cetera, and it allows you to link deeper to maybe like a blog post that’s ten layers deep or a particular testimonial or something like that. And the reason that’s important is you’re sharing the authority and strength of one page with pages that are deeper into your site, and ways you can do that is through your navigation to content with an anchor text that you might want to rank for, and through testimonials is another way you can do that.

External links are, of course, the more coveted link that exists out there, and they’re a little bit harder to get, and when you do get them you want to make sure that you’re not just pointing them at your own page, but you’re also pointing them to, let’s say, your blog or to some of your online social entities, and to deep pages on the site because what you want to do is you want to build links to all the pages throughout your site because then your entire site grows in health, and not just one page.

So I talk about external links and where to get them. Well, the thing you need to do is you need to ask for links from different blogs that might be relevant to your situation, different ecommerce sites that are you partners or your providers if you happen to work with other businesses. The other thing you can do is you could work with your friends; you’re probably friends with other local businesses. Maybe your friends happen to be in a similar industry and it would make sense if they linked to you. So that’s a good place to go ahead and ask for a link here and there.

And then the final one is through social, and you can also leverage social entities out there to build links for yourself, and that’s the next session we’re going to go into, is how to build links through social.

Okay. So the next section – Social and Building Links. So the first thing that we can do, we can have Twitter come to the rescue. Twitter is a great way to build some links. First thing that I would suggest is to follow your peers and your competition. You probably know who is your competition out there. If you don’t, do a couple searches based on your service and the city that you’re working in, and you’ll quickly find out who’s out there and who you should be aware of.

The peers, follow people who you admire in the space. Follow people who offer the same services, but don’t offer them in your region, and see what they’re doing, and maybe you can learn some tactics that might have worked for them. Maybe you can get in a conversation with them, and who knows, some of their audience might be closer to where you’re located.

In terms of competition, you can always get in a friendly debate with them, and maybe you convince a few people that you might know more about the topic than they do. Additionally, follow local news, businesses, and chambers of commerce, and this, I think, is very important because you have to remember that you’re not just a business with a goal. You’re also a member of your community, and so if something is going on on the street that you’re located and people can’t get to you, let them know that there’s a traffic mishap and to come around a different way or give them a little conversational post that’s just talking about the weather or something that happened in the news or your local sports team, et cetera. Those sort of things will build interaction with your audience, and then by them interacting with you, you’ll get seen by more people.

Also, just as before, know some local businesses. They don’t even have to be in your niche or your business type. They can be completely different businesses that you just happen to like. Maybe there’s a restaurant that you like, and you can converse with them. Maybe someday down the road they’ll give you a shout out just as you have given them.

So that’s kind of the basic ones. Some more advanced ones, here we have following hashtag PR requests. It’s important to follow this if you want to really get your name in print a few more times. There are a few other PR types of hashtags out there, but what PR Requests does is it allows people to see what journalists or press release crafters are looking for when they’re looking for a quote. It allows you to see if they’re looking for a quote in your category, and then you can go and say, “Yes, I’m an expert in this. Let me help you out. I can provide you a quote and a link to a blog post that talks about this specifically,” and then boom, your name is in print and being shared around on the press release.

The other thing is HARO, which is Help A Reporter Out, and it’s Twitter.com/helpareporter. Again, that’s in the building bundle that we build for you, and this is another one where reports come out, and it can be a local reporter, it can be a national reporter, it can be an international reporter, and they might say something along the lines of, “Writing a post on diet tips. Want a fitness instructor’s opinion,” or something like that. If you’re following those types of Twitter accounts and Twitter hashtags, you’re going to be able to build some links and really draw attention to yourself as an authority in your field.

Next is Facebook. Everyone has Facebook, but there are a lot of things you can do on Facebook that I see a lot of times aren’t even handled and paid attention to that are quick and easy wins for your business. So here’s the aforementioned McCracken Fitness with its 12 friends and no information. This is their place page and, really, it needs to be built out a little bit because a place page can look like this. This is Portent’s place page. It’s got the timeline view; it’s got the huge picture at the top; it’s got a logo; underneath that logo you can see the location information right here, as well as hours, and then you can also see our latest blog post, which is that one, and then here’s our webinar information, which is what you’re listening to now. And then, of course, there’s information just throughout of posts that we’re putting up there, information that we’re sharing with you, and having a local place on Facebook is going to really help you engage your audience and build your Likes and build visits back to your website.

The next thing is to have Facebook posts, and here’s my Facebook post that I shared to just kind of push people to go sign up a few days back. It’s not the greatest post in the world, clearly, but what it did do is it got four Likes, six comments and two shares. That’s okay, but those two shares each had five Likes and another share, and so on and so forth until it actually reached, Like, 45, 50 people just with me saying, “Who hasn’t signed up yet?” And if you post interesting, relevant content, and especially with pictures, you’re going to find out that you get a lot of attention through your posts, and then you can go and use those posts to drive traffic back to your site or to drive traffic to an offer that you might have right now, a coupon, et cetera.

Basically, it’s important to think of it like this: posts will lead to Likes; Likes will lead to shares; and shares is going to lead to visits back to your page.

Facebook ads is another channel you can go down, and I don’t want to talk too much about this one because this can be rather complicated very quickly, but it allows you to target an audience by demographics, location, specific interests, and then you can target down to the nitty-gritty and get people who are really specifically interested in like one thing you that you happen to offer, and show them an ad every time they’re on Facebook, and it’s a really powerful tool, and it’s also relatively cheap, like you can get ads for $.50 or so. The thing is, though, it’s really easy to kind of set it up in a way that it might kind of blow up on you. So this is why I don’t want to get too much into it, but we can cover it a little bit. I’m happy to answer questions about it. Feel free to continue asking through the webinar, but here’s an example of what I’m talking about.

So this is an ad I made for my brother’s political blog to reach out to people who work at publishing companies for political sites. So here we targeted 2,800 users who are 18 and older, who like John Stewart, because my brother writes a political mockery-type blog, who also happen to work at National Public Radio, Newsweek and The New Yorker, and whose politics are liberal, and then the suggested bid you’ll see there – which is right here – it’s averaging out to about, like, $.85, $.90 as the suggested bid. So that means we can get clicks for under $1.00 with this specified of a target.

This is just scraping the surface of Facebook targeting. You can go really, really deep and really, really thorough with what you can target, and again, I definitely encourage you to try it, but I would also say keep a tight rein on your purse strings when you’re doing that.

LinkedIn. Everyone knows LinkedIn as the professional version of Facebook, but there are other things you can do with LinkedIn. For one, you can add a link back to your website, and you’ll see there Internet marketing company is on my profile. That links back to Portent. Also my Twitter handle is there that links back to Twitter. The other thing is you can build your profile page, and as you see here, that links to the Portent profile page, and then in there as well there’s a link to the eigene-homepage-erstellen.net website. So that’s building yet more links back to your site. And then you can also set up products and services, so here in Products we talk about our SEO and PPC and social products that we happen to offer. You can also put in services there if you offer something that’s a little bit more nebulous than this specific product, and this really allows you to have, first off, yet another listing in search results, and yet another site that’s linking back to you, but it also allows you to reach people who might be looking on LinkedIn for information about local businesses they want to work with.

Next is Foursquare. So when I asked what social media advice I could give you, Foursquare was the answer that I got back from our team, and I said why? And Bryden said, “Because I said so,” and that’s Bryden there. His quote was this, “Even small businesses in Peru are on Foursquare,” and I thought that was pretty important, and it’s not to belittle Peru in any way, but it’s just to say that Foursquare is moving beyond being a game that you play with your friends in New York when you go out to bars and stuff. It’s not about just checking in and scoring points as much as it used to be.

So Foursquare outreach is going to get talked about because Bryden said so, and it’s because you get an online profile just the same way as you did with LinkedIn and Facebook and everything else. You see there it has a map; it has your location, and it has your industry. Nowadays you can even do Likes. Up here on the top right you can see there’s a Like and a Bookmark option. You can also share photos and tips just like you could with Yelp and with Google Places, and it automatically links back to your Facebook and Twitter. So you’re getting two links back to other sites that you have online, and it’s really working its way to being the local search research engine. If you go to Foursquare.com today, you’ll see that you’re greeted with a map and you’re asked to find stuff around you, as opposed to in the past where it was sign in and start playing with your friends – so friends, the mayor. They’re really starting to focus on being a local search.

Next up are some review sites. We have Kudzu, which you might not know of, but you probably know Yelp and CitySearch, and they’re mostly just review sites. You see here Yelp reviews are powering Bing. It also powers Apple maps’ reviews, and it’s important to know a couple bad reviews can really do major damage to your business online. You’ll see here there are a lot of three-star reviews. Most of them are pretty positive, but it’s not hard to get one or two one-star reviews and really tarnish your business online. So it’s very important that you’re always paying attention to your reviews, and you’re always trying to keep them as positive as you can.

CitySearch and Kudzu are tied with Google. So if you look and you do the same search in Google you’ll see 34 reviews on the listing, and then if you actually go to the listing you’ll see all these reviews from Google places, people, but then at the bottom it says, “Reviews from around the Web,” and it says, “Kudzu, CitySearch, and Judy’s Book,” and that’s because they link out and share reviews through them as well. So having reviews throughout all these sites that are positive for your business is really going to help your business’s reputation online.

Now it’s time to talk about Google Plus, and we’ll talk about Google Plus by talking about Pictures for Authors and then we’ll start with a quick conversation my brother and I had over Chat where he wondered why Google mattered, and he doesn’t understand no one is on Google Plus, and I said, “No. Google Plus matters a whole bunch, and it matters because you get up this picture – there’s a picture; that’s Ian. He wrote this post. You get a picture next to the post that you put on your blog by tying your author account to your Google Plus page. And that’s important because people click on those results with pictures 35 percent more often than they did when they click on the other listings next to them. So it’s a quick way to steal some traffic from your competition if you’re being proactive and synching up your Google Plus with your website.”

So then he said, “Fine, but I can’t have a Google Plus page for anything but my personal identity,” and then I said, “No.” If you actually look here, that same post that Ian had in the last slide, Facebook political update debate spam, et cetera, here it’s being indexed as a plus.google.com page, and it’s pointing to our Portent Google place.

So why is this important? Google Plus has more or less become local now. Here’s a search for Portent. You can see here the 11 reviews and the More Info, and the 11 reviews over here. You click any one of those, it takes you to this, which is our Google Business page, but it’s actually a Google Plus page. All of Google Business moved to Google Plus sometime in late June. We happened to experience it at an ever so wonderful time when we were moving from our old office to our new office now in the Smith Tower in Seattle, and so we had to really scramble and rework everything because we were in the middle of a move, and then they switched listing providers on us by putting it in Google Plus as opposed to Google Business listings, but it’s very important that you recognize that Google Plus is becoming more than just Google’s failed experiment at social media. In fact, it’s their succeeding experiment into Google Local Business, and it’s big on pictures and sharing and authorship, which is the picture next to your listings, and it’s really become a lot more important than we’d all originally thought. Google Plus is local now.

All right. So let’s go and dig a little bit more into Local. So Local Search is pretty tough a lot of times because it can be a bit overwhelming ‘cause there’s all these sides. You’ve got Google Plus; you’ve got Bing; you got the Yelp, Kudzu, CitySearch, and it can be kind of daunting to try and control all of your listings and to manage everything, and that’s why I suggest that everyone go out and check out getlisted.org. They’re a great site, and what they do is they help you manage where your listings are set up and owned.

So if you go in there and you enter your business name, you put in your ZIP code, it’ll come back and say, “Here’s the 24 or so sites that do a local search on the net,” and it’ll say, “This business listing is verified,” “This business listing hasn’t yet been verified,” et cetera, and then you can go and click a link and go and take care of verifying your listing and making sure that you’re in all these local services.

On top of that they also provide some great local SEO tips in their learning center and their blog, and through their local university educational series, which is just kind of like a conference series that’s just for local businesses. So you can go to those and learn a whole bunch in a day. They’re a great little service, and we use them all the time and they reciprocate by listing us as a local search optimization company in their site. Great people, easy to work with, and a really easy service that helps you just really quickly figure everything out.

Next I was going to talk about directories, but Google Penguin, there’s a lot of buzz right now about why directories are bad, and directories for the most part, they are bad. Link directories, as was asked earlier by Stan, are pretty much frowned upon throughout the universe right now, but I like to think the local still kind of needs directories, and the directories that it needs, though, are these for best of the web, the Better Business Bureau, Local.com and Avvo or AVVO; I don’t know if it’s supposed to be pronounced or not. It’s an expert advice site mostly for health professionals, doctors, lawyers, et cetera. It actually started out with lawyers. So it’s a decent place where you can go ahead and get your businesses listed.

And the reason that directories are still important for local is that unlike big businesses that will get links from partners and news and other sites, and do press releases all the time, it’s a little bit harder for a local business to earn links the way the big guys can, and so Google and Bing and everybody kind of noted that and determined that citations or mentioning your business name can count kind of like a link when it comes to local businesses.

So what it comes down to is best of the web, Better Business Journal, Local, et cetera, these are places that you can list your business. They’re not scrutinized by Google as being spammy directories, and it gets you some citations, as well as it gets you a link back to your site so it’s a good easy win for you to get a handful of links in one easy swipe.

The next thing that’s important to know about local are data providers. Data providers are really, really important. There are three major providers for everything, basically, in Local Search, and those are Localeze, Axiom and InfoGroup.

For example, Google pulls data from both Localeze and InfoGroup to provide all the listings that they use throughout all their properties, whether online, on your phone, et cetera. Axiom happens to provide data for Apple’s new Apple Maps, which, obviously, will grow over time; hopefully get a lot better than what they launched with, but you’re not going to see these free data providers dwindle in importance anytime soon for Local, and from David Mim, one of the owners and founders of Get Listed, if your business information is incorrect at any of those major providers, you’re not going to rank as well in the search engines. So it’s important to go to those service providers and see how your business is being listed, and see what your NAP is there, and no, it’s not a nap; you’re going to wake up. NAP’ing is name, address and phone number.

So the name that your business has is important, and that’s obvious to a lot of people, but far too often you’ll see that the AAA, as it were, of local business, which is acronyms, ampersands and apostrophes, are inconsistent across multiple sites so you’ve got to figure out if you’re an LLC or an Inc. or neither, or if you’re an ampersand or an un-apostrophe or and. If you want to have an apostrophe in Mama’s or if you want to be just Mamas, et cetera, you have to decide on this before you start listing your site across the Internet because if you’re inconsistent anywhere, then Google and Bing and everybody is not going to know which one to rank higher.

It’s not like having duplicate content and using rel=canonical. We can’t just say, “No. This one is right. Never mind.” The inconsistencies, especially with local businesses, who can literally have like a letter off from each other and be two different types of restaurants, like Shakey’s and the Shakeys. It’s important to make sure that you’re consistent.

Additionally, address. Address is a really, really important one. This can kind of be a stickler at times, and a great example of this is actually my family’s personal address is number, number, number Cabernet Street, but on every piece of mail we’ve ever sent out and received we put down Cabernet Drive because that’s what everyone says it is, but the post office knows it’s Cabernet Street, and also around the corner there’s Cabernet Court. So it’s important to know what your actual address is, and by actual address I mean the address that Google thinks you work out of.

So go online. Go to Google. Type in your address and hit Go, and when if it tries to correct you, and you find the address that it corrected you for, go ahead and click on that one, and then that’s now your address that you’re going to use on everything online because that’s the one that all these sites are pulling the data from.

And also phone number. If you have multiple phone numbers, pick one and stick to that one for all your online listings so that your NAP, your NAP is consistent across all your sites.

So here, Name, McCracken Fitness, Phone Number, there it is, but it needs an address. The address needs to go down there, probably in the footer, and then the site would have a consistent NAP.

Content is king is often said across the Internet for websites, but really in Local, consistency is king. Make sure that you have your NAP consistent across everything, but what if you’ve been inconsistent? Hope is not lost. I have a secret for you. You can go and you can use Google Mapmaker, and Google Mapmaker is this little device here.

So here’s an example of a company called Mr. Gyros Seattle, and if you see up there that there was a search, it was My Gyros Seattle, and so what was going on is I’m making believe right now. I don’t know who these people are, but was going on just that one of their listings said “My Gyros Seattle,” instead of “Mr. Gyros,” and so you can go through Google Mapmaker and you can edit this, and then those updates are reviewed and approved by humans at Google, and then there’s a history to all the changes that have been done to a listing so you can see if there’s ever been an error or something and go back and fix it.

And that’s really important because if anyone’s on the line here or just from personal experience, if you’ve ever tried to go and fix things through the normal channels, as it were – contacting Google, filing a ticket, dealing with support or just going into the local business center and trying to edit things on your own, you’ll find that it doesn’t happen to work because it’ll be like a three-week or more delay in getting any sort of communication, and sometimes the changes never take, and you can see in the changes were made, and it wasn’t ever re-indexed. So MapMaker is a pretty powerful tool and really allows you to fix what might be going wrong with a listing if you haven’t been consistent. So go out there and fix your listings, and then you can go and you can build your followers, optimize your site, and then we’ll grow your business with you.

So that’s it for us. These are the links one more time: Portent.co/smbSEOwebinar, and the smbSEOwebinar, that is case-matched for some reason so make sure that the SEO is capitalized.