PPC for Your Small Business by Elizabeth Marsten

You'll Learn...

• How to create your PPC account and structure it for the long term
• How to research and implement keywords that potential customers are searching for
• Specific guidelines on what to bid and how much
• Specific baselines for which match type to use and when
• How to write compelling ads that will get quality visitors
• What is “good” and what is “bad”
• How to tell when your PPC campaigns is working well...or not
• Step your PPC campaigns and your expertise up with more advanced features
• Which tools you’ll need
• Troubleshoot problem areas and solve them
• And most importantly, how not to waste your money

You Have a Website for Your Business, But You’re Getting Very Little Traffic.

Optimizing your website can only get you so far and can take awhile to reap the benefits of. You need to even out the playing field now and make sure your site appears on a search engine’s results page.

These E–books walk you through how to do it the right way — the first time around — so you start seeing results immediately. Then, they give you more help to make your ad campaigns even better.

You Don’t Think PPC is Right for Your Small Business.

Traditional advertising is fading quickly; it’s time to get on board with this fast changing world and get in front of the competition.

These E–books speak to any small business looking to bolster their online presence and gain potential customers.

You Already Have PPC for Your Business, But it’s Not Working as Well as You Want it to.

Then you definitely need this E–book. Find out how to troubleshoot PPC problems, their common causes, how to solve them and never deal with them again.

These E–books take the complex philosophy behind target advertising and lay it out in a simple manner to help you optimize your PPC efforts and get better results.

Testimonials for PPC for Your Small Business

"…down-to-earth, conversation tone that is short, realistic, and focused."
"So overall, a good read for small business owners looking to break into the online world…especially if money’s tight."

-Jessica Rooney, Hannapin Marketing

"I think these eBooks do a great job of walking small business PPC advertisers through the process of creating a PPC campaign to managing it on an ongoing basis, but for $37 and a minimal time investment, all you really need to get out of the book is one actionable tip to have to it pay for itself many times over."

-Tom Demers, Measured SEM

About the Author

Elizabeth Marsten is the Director of Search Marketing at Portent Interactive, an internet marketing company based in Seattle, Washington where she oversees the paid search, organic search, link building, social media and copywriting teams. She is known for her direct, easy–to–follow writing style and penned the PPC section in the compilation, “All–in–One Internet Marketing Guide for Dummies” in March of 2009 from Wiley Publishing.

She is well versed in various paid search platforms in both traditional venues (such as Google AdWords and MSN adCenter) and newer social media venues (such as Facebook).

Elizabeth has also endeavored into affiliate marketing projects with Portent and runs a blog on chocolate candy reviews at Cocoa-Heaven.com and writes craft tutorials on the site Glue Gun Crafts.com.

She spends some of her free time teaching Kendo at the University of Washington and is a small business owner herself, making custom and unique Christmas ornaments around the holiday season which she sells on her e–commerce site EBornaments.com.

Elizabeth resides just outside of Seattle with her fiancé, Ken.

Remember - If you hate it, we'll refund your money.