Comments on: Who Should Care About Facebook Graph Search? (Hint: Everyone)

By: Doug Antkowiak

Doug Antkowiak — Thu, 31 Jan 2013 21:52:06 +0000

Thanks! I know there’s a ton of news stories about Facebook Graph Search, but it doesn’t seem like anyone is talking about why it will change our Facebook user experience.

By: Liz Torres

Liz Torres — Thu, 31 Jan 2013 18:17:32 +0000

This was by far the best post I’ve read on the new Facebook feature. I was having some trouble comprehending the whole graph search thing! I must admit I am a little excited. Google and all of their updates really makes it hard sometimes for search rankings even if you aren’t using blackhat SEO. So this means we must pay a little more attention to Bing SEO, which I have not been doing because all the attention is always on Google and new tactics after updates!

By: Jeff

Jeff — Thu, 24 Jan 2013 23:55:49 +0000

Interesting post. I think that it will be interesting to see how the graph search pans out, and whether or not it is successful. I think a lot of people will be concerned with their privacy. In addition, not everyone checks in everywhere they go, or posts everything they like, so it still might not be a comprehensive search method.

By: Doug Antkowiak

Doug Antkowiak — Tue, 22 Jan 2013 00:34:21 +0000

Hey Ryan, Facebook just announced the new feature. If you want to get on the waiting list, here’s the link: https://www.facebook.com/about/graphsearch

By: Ryan N.

Ryan N. — Mon, 21 Jan 2013 18:01:20 +0000

I was unaware of this new tool for Facebook, it will be interesting to see if this will negatively impact how people use facebook, or even want to use it anymore if this rolls out. Thanks for the information Doug!

By: Rick Noel

Rick Noel — Sun, 20 Jan 2013 19:37:22 +0000

Excellent post Doug. You raise a lot of interesting points. I agree with Matt – “… Graph Search might succeed thanks to Facebook’s billion-plus user base.”

Everyone was worried that Timeline would expose content through enhanced navigation but not sure how much timeline changed posting behavior or cleanup activities before or after roll out.

The point about the Facebook/Bing relationship is a good one. Graph Search, if widely adopted by users, would enable Facebook to keep users on site while gaining share from Google search revenue.

The race is on between Google+ and Graph Search race for market share through social enabled search. Methinks the stakes for Google+ success has just been raised ;-) Thanks for sharing.

By: David

David — Sat, 19 Jan 2013 16:11:05 +0000

As an SEO, FB’s graph search announcement caught my attention, of course.
As a person (hmm, those 2 things are not mutually exclusive – right?) I had to flash back many years ago before FB when I put together a half-hearted attempt to create an online social network of just my circle of friends and their circle of friends so we could all share local professional services of businesses we use and trust – you know; plumbers, tax pros and the like.

Seems to me that FB is really trying to entrench itself as a utility and something people use to do something similar – but the catch is that without an extremely solid network of user likes and near-total adoption & usage of FB by businesses it will be difficult to pull off.

And, this may be just the thing to get businesses to get a FB presence going if they don’t have one, and get them to stay active. Could this turn FB into the yellow pages of the future, make them a utility that we use more and more, and a solid strategy to prevent them from going the way of MySpace?

If you have any thoughts on that Doug I’d love to hear, thanks!

David