Ian’s Speaking Engagements and Interviews

Every now and then, Ian emerges from his small, dark cave and blinks at the sunlight.
While he’s no Puxatony Phil, it does get some attention.
Recent speaking engagements include:

MozCon 2011: Content marketing – good enough isn’t

July 2011: Ian spoke to the crowd at MozCon ’11 about content marketing, data-driven writing and how to get copywriting out of the ditch. You can read his blog post on the same topic on his blog, here.

Search and Social Hawaii 2011

October, 2011: I know, tough gig. But Ian spoke in three separate sessions about social media, SEO and blogging. Read more about the event here.

SEMPDX Networking: Link Building Six-Pack

February 2010: Ian and fellow Portland search geeks gave the audience an hour of advice about SEO, link building, link campaigns and what not to do.

PubCon Las Vegas 2009

November 2009: Ian spoke about SEO copywriting, how it can destroy good copy, and how your customers can help you fix it. His examples drew more than a few laughs, and the crowd left with ideas and techniques for writing great copy that reads as well as it ranks.

SEMPDX Searchfest: Web Analytics and Hot Seat

February 2009: Ian participated in two sessions. The first, web analytics and search, talked about using analytics as part of your search engine marketing process. In the second, a Hot Seat session, Ian joined Danny Sullivan, Adam Audette and Vanessa Fox in panel discussion to review 2 separate sites.

NWEN Social Media Thinktank

February 2009: Ian joined Nathan Kaiser and Nick Huzar to discuss social media with the audience.

SEMPDX HotSeat: Segmentation=Happiness

November 2008: Segmentation can help businesses better target marketing and decision making. So why do so few businesses actually use it? In this presentation, Ian explains what segmentation is, and how to apply it in Internet marketing using Google Analytics. Read the presentation on Ian’s blog: Click here

Search Marketing and Persona Models: SMX West

February 2008: Marketing personas applied to paid search marketing. How to use personas to create better pay per click ads, select smarter keywords and conduct a more effective campaign. You can see the slides and read other folks’ comments on Ian’s marketing blog: Click here

SEOMoz Whiteboard Friday: Personas

A video presentation on personas and Internet marketing:

Web Strategist

Jeremiah Owyang interviews Ian about the state of Internet marketing, social media and blogging: