Hyper-Local Analytics Made Easy

Thursday, July 30, 2015

11:00 AM – 12:00 PM Pacific Time

Hey, Brick & Mortar Store Owners: Ever wonder where (exactly) your potential customers are when they visit your website? Ever wonder how likely they are to get directions, to browse and to buy?

Hey, Publishers: Ever want to offer your prospective advertisers special visitor profiles and premium ad inventory that can't be commoditized by the big display networks?

Well, you can! Portent's Analytics Architect, Michael Wiegand, will discuss how you can use Google Analytics, Google Tag Manager and Mapline, to capture a visitor's truncated latitude and longitude coordinates and use them to build rich visualizations with website performance by neighborhood that can help drive your marketing efforts, both online and offline.