Paid Social: Why Your Social Media Manager Needs Help

Thursday, February 26, 2015

11:00 AM – 12:00 PM Pacific Time

With the ever-growing importance of Paid Social across all major platforms, Social Media Managers are finding themselves in a position where being a compelling copywriter no longer meets the needs of their organization. Successful Paid campaigns require a working knowledge of customer acquisition costs, click through rates, ad set bidding, and knowing how to calculate the return on investment.

Join Senior Social Strategist Alex DeLeon as he discusses how successful Social Media Managers navigate this new wrinkle in social media strategy, and highlights tools and approaches for successfully integrating Paid Social into everyday strategy.