SEO Success: Brides.com #1 publication for ‘wedding dresses’

SEATTLE, WA — 11/15/2006 — Brides.com, the online destination for Brides, Modern Bride and Elegant Bride Magazines, is now the top-ranked publication for the phrase ‘wedding dresses’ on Google. With a #3 placement in the unpaid or ‘organic’ search rankings, Brides can claim the lion’s share of traffic in this highly competitive search space.

Portent worked with Brides during their site redesign in early 2006, making sure that the new site would be search-friendly. They also worked with them for the year after, guiding Brides editors, writers and developers as they made small adjustments to site content, linking, title tags and other elements critical to a good search ranking.

How competitive is the phrase ‘wedding dresses’? Some estimates place the peak-season search volume at over 5,000 searches per day. A site in the top 3 can look forward to as much as half of that traffic.

Most important, SEO success gives Brides a critical competitive advantage: Brides has always been the leading print publication. Their top Google ranking positions them to be a leader in the online wedding publication space.

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