PPC for Your Small Business - Books 1 & 2

The guide for any small business owner who wants to expand their customer reach.

Your small business is in the ring, constantly fighting the competition to succeed. You don’t have the financial muscle to completely overwhelm your opponent, so you have to focus your efforts and land just a few select punches that have the same effect.

Give your small business the smart and effective upper–hand it needs, at minimal cost.

It’s time to start your small business PPC campaign.

Introducing “PPC for Your Small Business” Books I & II.

If you decide they're not for you, you can return them for a full refund.

You won’t find the information these E-Books contain in any basic online help center, which tend to just provide definitions and leave you hanging when you ask, “how?” or “now what?”

Both parts of this easy–to–follow guide are yours for just $37. If you decide you only want one, it’s only $23. If you decide they’re not for you, return them for a full refund.

You'll Learn...

How to create your PPC account and structure it for the long term
How to research and implement keywords that potential customers are searching for
Specific guidelines on what to bid and how much
Specific baselines for which match type to use and when
How to write compelling ads that will get quality visitors
What is “good” and what is “bad”
How to tell when your PPC campaigns is working well...or not
Step your PPC campaigns and your expertise up with more advanced features
Which tools you’ll need
Troubleshoot problem areas and solve them
And most importantly, how not to waste your money

You Have a Website for Your Business, But You’re Getting Very Little Traffic.

Optimizing your website can only get you so far and can take awhile to reap the benefits of. You need to even out the playing field now and make sure your site appears on a search engine’s results page.

These E–books walk you through how to do it the right way — the first time around — so you start seeing results immediately. Then, they give you more help to make your ad campaigns even better.

You Don’t Think PPC is Right for Your Small Business.

Traditional advertising is fading quickly; it’s time to get on board with this fast changing world and get in front of the competition.

These E–books speak to any small business looking to bolster their online presence and gain potential customers.

You Already Have PPC for Your Business, But it’s Not Working as Well as You Want it to.

Then you definitely need this E–book. Find out how to troubleshoot PPC problems, their common causes, how to solve them and never deal with them again.

These E–books take the complex philosophy behind target advertising and lay it out in a simple manner to help you optimize your PPC efforts and get better results.

Take a Look

PPC for Your Small Business (Book 1)

Start Here

What is PPC and how does it work?
What should my budget be?
Which product and service to try first

Ready to Start an Account

Which keywords to use
How to determine what terms people are searching
Match types
What match types to apply
Figure out how much to bid
Negative Keywords
What to write in ads

Ready to Start Bidding and Buying

Where to start
Important account settings
How to determine if PPC is working
Where to send visitors
Do you need a PPC specific landing page?
Now What?

PPC for Your Small Business (Book 2)

Troubleshooting

Have you already started or tried PPC but think it’s eating all your money?
Important account settings
Getting more out of your budget.

Expanding Your Account

Advertising on the Content (Display) Network

Adwords Tools and Features

Sitelinks
Product extension ads
Conversion optimizer
Enhanced CPC
Now What?

About the Author

Elizabeth Marsten is the Director of Search Marketing at Portent Interactive, an internet marketing company based in Seattle, Washington where she oversees the paid search, organic search, link building, social media and copywriting teams. She is known for her direct, easy–to–follow writing style and penned the PPC section in the compilation, “All–in–One Internet Marketing Guide for Dummies” in March of 2009 from Wiley Publishing.

She is well versed in various paid search platforms in both traditional venues (such as Google AdWords and MSN adCenter) and newer social media venues (such as Facebook).

Elizabeth has also endeavored into affiliate marketing projects with Portent and runs a blog on chocolate candy reviews at Cocoa-Heaven.com and writes craft tutorials on the site Glue Gun Crafts.com.

She spends some of her free time teaching Kendo at the University of Washington and is a small business owner herself, making custom and unique Christmas ornaments around the holiday season which she sells on her e–commerce site EBornaments.com.

Elizabeth resides just outside of Seattle with her fiancé, Ken.

Remember - If you hate it, we'll refund your money.

Books and Resources

PPC for Your Small Business by Elizabeth Marsten