Crain Ala Carte Rates

Note: All of these rates assume your publication is contracted with Portent for SEO, as well. If you’re not, please contact us to discuss. We might still be able to give you these special rates.

Also, these ala carte rates are examples. Few internet marketing projects perfectly fit one of these services – they’re usually a blend of several different items. Please contact us if you have any questions.

Search Marketing

PPC Campaign Management. 12% of your total PPC spend/month
Minimum monthly charge is $1,000. This does not include click fees paid to search engines.
You get: A human being working on your campaign (don’t laugh, it’s not as common as you think). Keyword mining, ad testing, weekly or monthly campaign reviews (as required), ROI tracking.

Marketing Optimization

Landing Page Optimization. $4,000/month, minimum 3 months.
Portent will design a landing page and create a test matrix using headlines, images and copy. Then we’ll implement those pages using Google Website Optimizer and carry out a 3-month multivariate test. The number of options may vary depending on the amount of traffic your publications gets: More traffic means we can reach a statistically significant result with more variables in less time.

Email marketing. $3,500/email.

Portent will help you brainstorm, design and code an email newsletter. Then create subject lines and copy versions for testing. Finally, we’ll help you send out and test different subject lines and creative, analyze the results and work with you to get the best results.

Social Media

Very hard to quantify. But here are the services we offer in the social media space:

Social Media Campaign. $8,000/month.
A full campaign, minimum 6 months. We will set up profiles for you on major social media portals, as well as niche portals relevant to your publication; build those profiles by contributing to those communities on a daily or weekly basis; Digg and bookmark relevant stories on your publication’s site.

Social Media Bookmarking Campaign. $1,500/month.
We’ll hand-pick 2-3 stories per month from our publication and submit them to Digg, StumbleUpon, Reddit and any other or niche bookmarking sites. Then we’ll contact the folks we know to help vote up those stories.

Link Bait Campaign. $3,000/piece.
We’ll brainstorm ideas for stories that’ll attract attention through humor, great information or controversy. The objective: Build links and buzz around your publication, and thereby build authority and attract new readers. We recommend doing 10-12 pieces. Typically, 1-2 of those will ‘hit it big’.

Consulting

Consulting with Ian. $200/hour
You Get: One-on-one consulting with Ian Lurie. If you’re not sure where to begin, overwhelmed by options, or just desperate for some direction, an hour can go a long way. Not sure? Check out Ian’s blog to see his style and approach.

Other Consulting. $175/hour
You get: One-on-one consulting with a key member of the Portent team, about pay per click marketing, blogging, social media or other topics.

The Portent Playbook $10,000
You Get: A complete internet marketing plan, prepared for you by Portent’s team. Click here to read the whole story behind this concept.

Creative & Development (the part where we build web sites)