Opt-in Email Marketing

Email remains the best way to directly contact your audience. With careful audience analysis, great creative and powerful analytics, Portent Interactive helps organizations create ethical opt-in email campaigns that increase customer and member loyalty.

Strategy. As a full-service agency, Portent Interactive can review your message, organization and audience to help you determine whether email is a viable option. Then we can build a strategy that will work best.

Marketing authority sites Marketing Sherpa and Clickz have featured Portent’s award-winning email marketing campaigns.

List Building. We help our clients build subscription lists through web site opt-in forms, invitations and incentive strategies that insure true opt-in campaigns.

Copywriting. Good copy makes the newsletter. Our copywriting team will work to create the perfect headline, subject and message for your email marketing.

Creative. In email, need to get your message across in a very small space – sometimes just the Outlook preview window. Portent creates email designs that look great in the confines of today’s email clients. Our email creative loads fast and is carefully created to avoid the large images, hidden content and excessive styling that can trip overzealous spam filters.

Testing. Portent uses A/B and multi-variate testing to find the best combination of creative, copy and landing pages.

Administration. Using email marketing systems like WhatCounts and Mail Chimp, we prevent duplication, track opt-outs and remove incorrect addresses, insuring a clean, usable list. We can also provide you with access to your own account, so that you can use our templates to send emails as needed.

Measurement. Every campaign is tracked, showing emails opened and links clicked, so that we know how different creative and messages perform. With that data you can adjust your message, modify other campaigns or relax in the knowledge that your investment is working.

We don’t implement ‘fire and forget’ email solutions – we partner with our clients for long-term success with a well-defined audience. In five years of email marketing projects, no Portent email marketing client has ever faced a spam complaint. We think that says a lot.