Internet Marketing Strategy

Get organized. Set priorities. Stay focused.
Portent helps major brands do all three.

Hold the buzzwords

So…your boss has just told you to develop an Internet Marketing Strategy. Your first reaction is to:

  • Wish you could summon Jedi Mind Control.
  • Tell your boss that this Internet thing may be just a fad, and advise a “wait and see” position.
  • Wish you knew the definition of “Internet Marketing Strategy”.

Instead, may we suggest working with Portent? Your company will get a top-notch Internet marketing strategy and you’ll look like a hero.

And if you really don’t know what an Internet Marketing Strategy is (don’t fret, you’re far from alone), all the more reason to work with us, because it can be tough for anyone to keep up on all the latest technology and to know which methods will work best for your business.

Here’s just a taste of the many options available:

  • Search Engine Optimization (SEO) is a set of methods intended to get your web site noticed by search engines such as Google and Yahoo and have them position your site higher in their search result rankings. (We are super good at this.)
  • Pay Per Click (PPC) is where you pay money to the search engine company, through a bidding process, to have your ad appear in the paid listings column of a search result page.
  • Web analytics. These are amazing tools that can provide timely reporting on your Internet campaign’s effectiveness. This means you can experiment and adjust your campaign for maximum impact.
  • Social Media Marketing is the world of Facebook, Twitter, blogging, YouTube, online press releases and lots more. If you don’t know what you’re doing, this area can be an enormous money and time waster. Do it right, however, and the world clicks a pathway to your door.
  • Email marketing has the potential of generating great sales, goodwill and long-term relationships with your customers. Handled improperly, however, it can backfire, leading customers to not just unsubscribe, but even to mount campaigns to damage your reputation.
  • Other Online Marketing Established and newly released options, including mobile advertising, banners, online classifieds and video clips. As leaders in Internet marketing, we’re constantly monitoring advances in the field, and how they can be used most effectively to benefit you.

At Portent, we eat, sleep and breathe this stuff. We actually love it, and love developing strategies that make our clients successful.

To find out more, contact us today.

We’ll write a book on marketing, just for you.

When you decide to work with Portent, we will create a complete Internet Marketing Playbook for you. It’s a thorough review and evaluation of your current strategy, complimented by a comprehensive, detailed plan on how to make it more successful. The Playbook is written just for you. Find out more here.