Product Listing Ads in Google AdWords

Product Listings Ads: now the only way in which to show your products in Google Shopping results and on Google search results pages via a product feed. Once a free service, the pay to play model is taking the search results by storm, in some cases, generating as much as a 20% click increase in 2012 alone.*

But fear not, because Portent can help. Our PPC Experts are well versed in the area of Product Listing Ads in the Google AdWords interface. We can help you organize, segment and promote your products to get the maximum benefit of Google Shopping results using Google AdWords, Google Merchant Center and Google Analytics.

Product Listings Ads in Google Search Results

Increase your Product Exposure

What we can do:

review your feed and provide suggestions for Google Shopping results and PLAs
work with you to determine the best approach for your available attributes
Set up a PLA campaign(s) and ad groups
Set up and validate auto targets
Set competitive bids and budgets
Write promotional ad text

What you need:

Google Merchant Account
Google AdWords account
Copy of your product feed
The ability to edit your product feed

Pricing

One-Time Service:
A one-time review, audit and/or implementation starts at $1,500

Ongoing Product Listing Ads Management:
PPC Essentials (PLA version) – $250 per month, up to 500 products
PPC Complete – contact us for a quote

* Source: http://www.rimmkaufman.com/blog/google-shopping-transition-traffic-levels/16082012/