SEO FOR NEWSPAPERS AND PUBLICATIONS

If you’re a newspaper or other publication, pageviews are your inventory. You sell advertising based on pageviews – more quality pageviews mean you can sell more advertising. It’s that simple.
Portent has years of experience with search engine optimization for newspapers and publications, including:

  • Brides Magazine
  • Bridal Guide Magazine
  • The Seattle Times
  • Crain’s Chicago Business
  • Advertising Age
  • AutoWeek

A Unique SEO Process

Our search engine optimization program for publications balances training and technical advice, so that you can make progress as quickly as possible and make SEO part of your editorial process:

  1. Portent scans your entire site with PythiaSEO, checking for duplicate or hidden content.
  2. We divide your site up into sections targeted by key phrase.
  3. Develop a keyword list for each section.
  4. Send you weekly or monthly SEO recommendations.
  5. Train your editors and writers to structure their articles for best readability and search engine optimization. Yes, it’s possible!
  6. Send you regular reports using our Pythia Analytics toolset. Reports include keyword rankings, incoming links from the major search engines, pages indexed by those engines and social media mentions.
  7. Track which phrases generate the highest pageview count per visit and time per visit.

Our entire program helps you build pageviews now, and develop the editorial expertise to keep growing them later.
Want to learn more about our approach? Read Ian Lurie’s article, 30 Tips for Newspaper and Magazine Publishers.
Want a quote? Contact Us.