On the other hand, it also means I get to bring you the countdown of our 15 most popular social media posts of 2012. We had a ton of social content on our blog throughout the year, so without further ado, here’s the list.

1. Best Practices: New Twitter Headers and Mobile Updates
   Twitter abruptly released profile “header” images in September – a huge change to user profiles. Our post includes instructions on uploading a header image and tips for optimization.
   
2. Facebook’s Timeline “Like Gate” Bug Solution (For Now): This bug has since been fixed, but you can still use our template for better “like gate” design.
3. Optimize Your New LinkedIn Company Page in 7 Steps: LinkedIn made plenty of design changes this year, including October’s redesign of company pages. This guide has everything you need to know.
   
4. How to Use Hootsuite and Twitter Lists to Engage Your Audience: Want to become a more engaged Twitter user? Here’s your introduction to Hootsuite and Twitter lists.
5. Google Plus Box Ranking Factors Report: The launch of Google+ in 2011 has also had an impact on search. But how does Google decide which Google+ profiles get a spot in the ‘Plus Box’?
   
6. 44 Ways ‘The Hunger Games’ Social Media Campaign Increased the Movie’s Odds of Success: Setting box office records when it was released in March, The Hunger Games popularity was also boosted by its wide-reaching social media campaign.
7. The 10 Dumbest Tweets of All Time & the Idiots Who Wrote Them: There have been plenty of moronic tweets, yet these brands and people set the bar pretty high (or low). We could easily add to this list after what we’ve seen this year.
   
8. 6 Reasons to Ignore Facebook Search (For Now): Mark Zuckerberg mentions a Facebook search engine and the Internet freaks out. This is why everyone needs to settle down.
9. Facebook Is Watching You: Is Facebook recording your every move on the social network? After seeing a Reddit post, we posted this walkthrough so you could see the evidence for yourself.
10. Introducing the Facebook Custom Tab Generator: Need to create a custom tab for a Facebook page? Just use this handy generator.
    
11. Claim Your New Pinterest Business Page Today: Pinterest finally released business accounts last month. This post explains the process of claiming yours.
12. How to Tweet Like You’re Not a Business: Humans want to interact with humans on Twitter. So if you have a business account, here’s a crash course in tweeting like a human.
13. How to Optimize Your Google+ Local Business Page: If you own a business, you need must be on Google+ Local. That, or you run the risk of not being seen.
    
14. You’ll “Like” Our Facebook Timeline Guide: Introducing our Timeline Dimensions page on Facebook, a living infographic of (what was then) the new Facebook Timeline.
15. Why Your Twitter Profile Picture Is More Important Than You Thought: Why’s it important to make your Twitter profile picture standout? More eyeballs means the more likely your content will be seen.
    

    @jackthemartin, we changed our Twitter pic just for you! Better?

    — American Apparel (@americanapparel) February 14, 2012

     

What kind of posts would you like to see more of in 2013? Let us know in the comments, and check back for more content in the New Year.

The post Portent’s 15 Most Popular Social Media Posts of 2012 appeared first on Portent.

But the world is ending TODAY* – like, anytime now. While you wait for the apocalypse, this blog post will be one of the last things you read. And it may just be the last year-in-review thing you ever read.

* If you’re reading this and it’s past December 21, 2012, then please kindly disregard almost that entire first paragraph.

So let’s get to it. Below, you’ll find a major news story for each month of the year and a lot of brands screwing up.

January

Publisher Survey: Reddit Traffic Way Up, Digg Way Down
By Adam Sherk

This data didn’t come as a surprise, yet it certainly is striking to see in visual form. And 2012 continued the trend: Reddit has entered the mainstream. Proof? President Obama held an “Ask Me Anything” (AMA) on Reddit in August.

February

Twitter Begins Larger Rollout of Enhanced Brand Pages
By Colleen Taylor, GigaOM

Did anyone else think Twitter brand pages would be a bigger deal this year? Instead, Twitter released redesigned profiles for everyone.

March

Going Viral on Pinterest: Driving Big Traffic and Making Pinterest a Real Marketing Solution
By Colby Almond, SEOmoz

Pinterest exploded during the early part of the year, and Colby Almond’s SEOmoz post is a must-read for marketers. In it, he covers everything from instructographics and viral content to the popularity algorithm and submission timing.

April

LinkedIn’s Surprisingly Sexy New iPad App Proves This Company Gets Mobile
By Jolie O’Dell, Venture Beat

Social networks were really busy updating their apps this year, and I’d argue LinkedIn absolutely nailed it with their slick UI. Other standout redesigns: Mobile apps from Flickr and Foursquare.

May

Facebook’s Buying Instagram for a Billion Dollars
By Kyle Wagner, Gizmodo

This was huge news in May, and it continues to be after it was reported Instagram CEO Kevin Systrom agreed to a deal with Twitter before accepting Facebook’s offer. Then, of course, December happened – Instagram updated its terms of service with language that it would sell users’ photos. Despite a quick retraction, this probably wasn’t the end of the year that the mobile photo giant envisioned.

June

Mobile Facebook Ads Generate 13X More Clicks Than Desktop Ads
By Pamela Vaughan, HubSpot

Social advertising got a lot of attention in 2012. GM raised eyebrows in May when they stopped advertising with Facebook right before the company’s disappointing IPO. Over the year, Facebook has introduced and tweaked promoted posts and sponsored stories, and the data presented in this HubSpot post shows us mobile sponsored stories are outperforming desktop ads. We even performed our own case study of Twitter ads last month.

July

Twitter Inching Closer to Giving You All Your Tweets, But Search Has a Long Way to Go
By Matt McGee, Search Engine Land

There wasn’t a timetable for this back in July, and I certainly wasn’t holding my breath. But kudos to Twitter – a downloadable archive of your tweets is now rolling out slowly.

August

Olympic athletes score big on Facebook
By Lance Whitney, CNET

Is it fair to call the London games the first “social Olympics”? Whether you were on Facebook or Twitter in August, you couldn’t get away from the NBC tape-delay bashing, medal counts and event live-tweeting. And then there’s this: American gymnast Gabby Douglas saw her Facebook fan base grow by 3,960% during the games (from 14,358 fans on July 27 to 582,912 on August 12).

September

Twitter Policy’s Latest Victim: If This Then That
By Pete Pachal, Mashable

Every social marketer’s favorite tool of the year, If This Then That (IFTTT), took a hit when its abilities to interact with Twitter were removed. Even without this Twitter integration, IFTTT should definitely be on your radar as a time management tool.

October

5 Tips for Using Google+ to Boost Your Marketing
By Jason Miller, Social Media Examiner

I’m including this post because of its fourth tip: “Set Up Google Authorship for SEO Benefits.” If you haven’t done this yet, make it a New Year’s Resolution because you’re behind the ball. (Also see: Doug Antkowiak’s guide on Search Engine Journal.)

November

The Social Candidacy
By Ian Lurie, Portent

How could I not include the presidential election on this list? The debates and Twitter, voting-day maps from Facebook and Foursquare, President Obama’s re-election picture being the most retweeted ever – social media played a huge role. Moreover, Nate Silver’s Ian’s hypothesis from his research on Facebook’s influence on the election was spot-on.

December

Starbucks’ #SpreadTheCheer Spreads Ire Instead
By Vanessa Doctor, Hashtags.org

As always, brands continued to shoot themselves in the foot using social media:

• Starbucks’ #SpreadTheCheer campaign
• McDonald’s #McDStories campaign

• Snickers paying celebrities to tweet
• American Rifleman’s pre-scheduled tweet after the Aurora shooting

• Everything Chick-Fil-A touched
• American Apparel, The Gap, Sears, and Urban Outfitters during Hurricane Sandy

If this whole Mayan apocalypse thing doesn’t happen, then we’ll be right here with you to find out what 2013 has in store for social media. And since I can’t get enough of year-end blog posts, stay tuned next Friday for Portent’s very own list of our most popular social media blog posts of the year.

Well done, Honda.

What did you think of social media in 2012? Let me know in the comments, and feel free to share your 2013 predictions.

The post Portent’s 2012 Social Media Year-in-Review appeared first on Portent.