Tag Archives: adexcellence
Elizabeth Marsten // 5 Aug, 2011
MSN adExcellence Exam Guide
You’ve seen the blog posts- the painstakingly written over 5 months series on taking the MSN adExcellence exam, but the clicking from post to post and inability to look at them while taking the exam is NO MORE. That’s right, all the posts have been compiled into a handy FREE downloadable ebook that you can… Read More
Elizabeth Marsten // 2 May, 2011
Complete Guide to Taking the Microsoft adExcellence Exam
It’s taken me longer than I wanted, but finally I have documented the highlights from each of the 32 videos (so that you don’t have to watch them all) and hopefully saved you a couple of hours at least. Total running time is 2hrs and 35mins, not counting load up time or any note taking… Read More
Elizabeth Marsten // 28 Apr, 2011
Taking the Microsoft AdExcellence Exam Part 7
FINALLY, the last installment of the MSN AdCenter Exam series- having to do with the adCenter Desktop Editor. It’s been a long haul, but from what I understand there are some of you out there that got some value out of the series. So I thank you for staying tuned and staying with me. I’ll… Read More
Elizabeth Marsten // 4 Apr, 2011
Taking the Microsoft AdExcellence Exam Part 6
Part 6 is finally here! Yeah, I know. About time. Who’s read for some Budgeting and Billing? Microsoft adCenter Budgeting (2:08) This two minute video just goes over the different options: divide across the month or per day or the spend until depleted with definitions. Daily budget is a “target” and the actual spend will… Read More
Elizabeth Marsten // 17 Feb, 2011
Taking the Microsoft AdExcellence Exam Part 5
Moving on to section #5 of the video series, Optimizing Ad Performance, we start to see the light at the end of the tunnel of this video series! Stay tuned for parts 6 & 7 to close out this marathon of AdExcellence. Campaign Optimization (6:01) The bottom line of this video is really is how… Read More
Elizabeth Marsten // 24 Jan, 2011
Taking the Microsoft AdExcellence Exam Part 4
Moving on the part 4 in the Microsoft adExcellence Exam series, we explore the Tracking Ad Performance section. After this, you’re more than half way there! Microsoft Adcenter Reports (3:22) This section just explains where to find the reporting features and what kinds of reports where are. There are 3 types of reports: Delivery, Budget… Read More