Tag Archives: paid search
PPC Blog Posts Mike Fitterer // 27 Jan, 2016
PPC Management When Time and Sanity Are Scarce
I was recently blessed with the birth of my 2nd child. We’re almost 7 weeks in and both mother and child are doing well. And to celebrate this beautiful, life-altering change I’ve pledged to sleep much less and have very little free time for the next few years. Whoo-hoo!!! Since there are sadly still only 24… Read More
PPC Blog Posts Chad Kearns // 10 Dec, 2015
How to set a PPC budget
“What should my PPC budget be?” How to set a PPC budget is one of those questions I get asked on an extremely regular basis as we start working with new businesses. So much so that I thought it’d be a good time to put the “quick” answer out for general consumption. Depending on how advanced… Read More
Featured Blog Posts Elizabeth Marsten // 5 Mar, 2015
PPC at mozCon – Challenge Yourself to Cross Geek Out
Last year I received an invitation to speak at one of the biggest search conferences of the year, MozCon. MozCon is put on by Moz (formerly known as SEOmoz) an SEO software/tool company in Seattle and MozCon, in the past, has been more commonly known as an SEO conference. As such, I’ve noticed that those… Read More
PPC Blog Posts Elizabeth Marsten // 6 Nov, 2014
A Big Idea: The International Geek Exchange
As a part of our Big Idea series, I wanted to share more detail to a special pilot program that I took part in recently and will be presenting on in Dallas at State of Search later this month. It’s the International Geek Exchange that Toni Voutilainen, a senior PPC specialist of the Tulos Agency… Read More
Featured Blog Posts Elizabeth Marsten // 17 Aug, 2014
Unexpected Loss of Control: Google AdWords Exact Match Controversy
Google AdWords’ recent announcement on the retirement of exact match in favor of the “close variant” default setting not only came as a bit of surprise to me, but definitely garnered the expected outrage from the PPC community, including petitions, Tweets and blog posts like this one. (Strangely enough, we seem to have avoided the… Read More
PPC Blog Posts Elizabeth Marsten // 31 Jul, 2014
Creating Personas for PPC
“Persona” is not a PPC word, but it’s certainly been seeing a lot more attention as we shift more and more away from keywords to audiences, intent, behaviors and (not provided). Some marketers keep their personas in their heads, some write them on Post-Its and some have fully written profiles with pictures and graphs. I… Read More
PPC Blog Posts Ryan Moothart // 6 Feb, 2014
Google Shopping Campaigns Get Results
For the past few months, we at Portent have been trying out Google AdWords’ new Shopping Campaigns format for a couple of our clients. We had been eager to try it out and finally got the opportunity last November when one of our clients was accepted into the beta program. After 2 and half months,… Read More
PPC Blog Posts Portent Staff // 9 Jan, 2014
An AdWords Wishlist for 2014
This post is brought to you by our special guest, Toni Voutilainen. Toni is a passionate PPC practitioner from a Finland-based Internet Agency Tulos Helsinki, operating in Scandinavia. Tulos and Portent are conducting a pilot of an International Geek Exchange program – this article is the culmination of Toni’s visit here to Seattle. This October, AdWords… Read More
PPC Blog Posts Portent Staff // 17 Dec, 2013
Remarketing for Search Ads
Remarketing Lists for Search Ads [RLSA] is an extremely useful feature that Google rolled out over the summer. It allows you to serve search ads to people who are on your remarketing lists, and for Portent’s small e-commerce clients, it’s definitely proven profitable. So if you’re looking for another way to increase your sales, read… Read More
Video Portent Staff // 9 Oct, 2013
Waste-Per-Click: 10 Ways You’re Losing Money in PPC [VIDEO WEBINAR]
This webinar was given June 27, 2013. Transcript: Ariana: Hello, and welcome, everyone, to the next installment of the Portent Webinar Series. My name is Ariana and I will be your moderator for today’s webinar, which is Waste-Per-Click – 10 Ways You’re Losing Money on PPC, with our very own Elizabeth Marsten, Senior Director… Read More
PPC Blog Posts Ryan Moothart // 29 Jul, 2013
Tell a Story – Making Reports Worth Everyone’s Time
Weekly and monthly reporting is one of the most important things I do as a PPC strategist. Clients invest a lot of money into paid search and need to be able to keep track of progress. More importantly though, clients need to understand the strategy and the reasoning behind what’s going on. That’s where I… Read More
PPC Blog Posts Elizabeth Marsten // 24 Jul, 2013
So You Want to Do PPC When You Grow Up
When I was 8 years old I wanted to be a paleontologist. So…very…badly. I even had a jean jacket with dinosaurs painted on it with jewels and sequins. (Hey, it was the ’80s.) Then I discovered the amount of biology and sciences (mostly the dissecting and looking at the insides of living animals) that turned… Read More
PPC Blog Posts Michael Wiegand // 16 Jul, 2013
Another, Better Way to Tackle (not provided)
I know it’s a horribly dead horse-beaten topic now, but (not provided) is a bigger problem than ever for search engine marketers. If we obsess over it, we lose sight of more important parts of a campaign. If we don’t address it, the client thinks organic traffic on their bread and butter keywords is plummeting.… Read More
PPC Blog Posts Ryan Moothart // 19 Jun, 2013
Correlate, Damn it!
Identifying the Issue with Your PPC Account Have you ever caught yourself staring at data from AdWords, trying to find an explanation to why your conversions dropped x% month over month and y% year over year, and not even knowing where to start searching for an explanation? So many variables come into play on a… Read More
PPC Blog Posts Chad Kearns // 14 Jun, 2013
Building Successful Low Budget PPC: Tracking your Success
In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. This is the last post of the six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson lay down the knowledge on best practices for achieving PPC success. Follow… Read More