Tag Archives: ppc
PPC Blog Posts Ryan Moothart // 28 Apr, 2016
Executing a Successful Local PPC Strategy
Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem. There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples. For many of these businesses investing… Read More
PPC Blog Posts Mike Fitterer // 27 Jan, 2016
PPC Management When Time and Sanity Are Scarce
I was recently blessed with the birth of my 2nd child. We’re almost 7 weeks in and both mother and child are doing well. And to celebrate this beautiful, life-altering change I’ve pledged to sleep much less and have very little free time for the next few years. Whoo-hoo!!! Since there are sadly still only 24… Read More
PPC Blog Posts Chad Kearns // 10 Dec, 2015
How to set a PPC budget
“What should my PPC budget be?” How to set a PPC budget is one of those questions I get asked on an extremely regular basis as we start working with new businesses. So much so that I thought it’d be a good time to put the “quick” answer out for general consumption. Depending on how advanced… Read More
Featured Blog Posts Elizabeth Marsten // 5 Mar, 2015
PPC at mozCon – Challenge Yourself to Cross Geek Out
Last year I received an invitation to speak at one of the biggest search conferences of the year, MozCon. MozCon is put on by Moz (formerly known as SEOmoz) an SEO software/tool company in Seattle and MozCon, in the past, has been more commonly known as an SEO conference. As such, I’ve noticed that those… Read More
PPC Blog Posts Elizabeth Marsten // 6 Nov, 2014
A Big Idea: The International Geek Exchange
As a part of our Big Idea series, I wanted to share more detail to a special pilot program that I took part in recently and will be presenting on in Dallas at State of Search later this month. It’s the International Geek Exchange that Toni Voutilainen, a senior PPC specialist of the Tulos Agency… Read More
PPC Blog Posts Chad Kearns // 9 Oct, 2014
Six Ways to Win on your Competitor’s Branded Keywords
Occupying your competitor’s SERP space with a pay-per-click ad provides the ability to capture traffic and convert visitors into customers who may have had previous intentions of spending their money elsewhere. While bidding on the branded terms of your competitors is not an innovative practice, poor execution is something we see over and over again.… Read More
PPC Blog Posts Mike Fitterer // 24 Sep, 2014
Pay Per Click Advertising Explained by a Non-PPC Person
Pay Per Click Advertising (PPC) should be an integral part of every company’s online marketing strategy. Seriously, it’s legit. After all, what marketer wouldn’t like having totally transparent marketing spend and return data available just a few clicks away? Oh, every marketer likes that sort of data? That’s what I thought. Here’s the problem. Most… Read More
PPC Blog Posts Laura Oden // 11 Sep, 2014
PPC and SEO — Shouldn’t They Get Along?
Both pay-per-click advertising and organic listings vie for your attention when you search, but do the two types of search results always have to be at odds, or can savvy marketers use SEO(Search Engine Optimization) and PPC (Pay-Per-Click) in tandem to dominate the search results? Making Portent history, Laura Oden (PPC Strategist) and Kaitlin McMichael… Read More
PPC Blog Posts Ryan Moothart // 5 Sep, 2014
Getting Started with Mobile Bid Modifiers
Problem Ever since Google AdWords introduced enhanced campaigns, targeting mobile traffic effectively using mobile bid modifiers has been an important strategy for all PPC managers. Some of you may have mobile bid modifiers set in your campaigns already, but aren’t seeing very good results from mobile traffic. Others may have your mobile bid modifiers set… Read More
Featured Blog Posts Elizabeth Marsten // 17 Aug, 2014
Unexpected Loss of Control: Google AdWords Exact Match Controversy
Google AdWords’ recent announcement on the retirement of exact match in favor of the “close variant” default setting not only came as a bit of surprise to me, but definitely garnered the expected outrage from the PPC community, including petitions, Tweets and blog posts like this one. (Strangely enough, we seem to have avoided the… Read More
Project Management Blog Posts Ken Loeu // 12 Aug, 2014
If Portent Were a Band: It’s All About the Hair
Here at Portent, we work together to do our best to wow the crowd with our many talented individuals and skills. Have you ever listened to a song that’s just one long guitar solo? I have, and while it’s an impressive show of expertise and skill, more often than not there’s a lot left to… Read More
PPC Blog Posts Elizabeth Marsten // 31 Jul, 2014
Creating Personas for PPC
“Persona” is not a PPC word, but it’s certainly been seeing a lot more attention as we shift more and more away from keywords to audiences, intent, behaviors and (not provided). Some marketers keep their personas in their heads, some write them on Post-Its and some have fully written profiles with pictures and graphs. I… Read More
PPC Blog Posts Portent Staff // 1 May, 2014
Harvesting Bulk Negative Keywords with Excel
When I was just a boy, my mother caught me out behind the garage using broad match. I couldn’t sit for a week. Later, I graduated to the hard stuff: media buys, QR codes, direct mail… bad scene, man. Still, despite her best attempts at teaching me the value of plus signs, quotes and brackets,… Read More
PPC Blog Posts Chad Kearns // 21 Mar, 2014
Exploring the Potential Impact of Google AdWords Online Video Ads
Last December, PPC Essentials, Portent’s pay-per-click service offering designed for growing small businesses, took a leap of faith in positioning ourselves as an entity offering services separately from Portent’s enterprise-level internet marketing services. One essential element of this transition was to create a new website for ourselves that would completely separate us from Portent’s main… Read More
PPC Blog Posts Portent Staff // 27 Feb, 2014
Are You Optimizing Your PPC Campaigns To Death?
Ok ok, now that I’ve gotten all the link bait title out of the way, let’s get down to actual business. Now, I love my coworkers but they also set pretty high bar. When I inherited a major cosmetics account from my colleague Michael Weigand, I knew I had my work cut out for me,… Read More